Affbank Blog

In the most affiliate campaigns you can find such KPI as ROI, the success of the campaign depends on that metric. But that is not the only option that used by an advertiser to check the real effect of the campaign, there are such metrics as ROMI and ROAS. In this article we will discuss all mentioned metrics and the difference between them.

The question of traffic quality is a very important nowadays especially in front of the wide growing IT technologies. From day-to-day we see a lot of new cheatings that allows unfair publishers to earn money without use of organic traffic - with help of bots. I have divided the traffic on the free types of behavior that allows you to check the quality of coming wave on your campaign: Pre-install, Install, Post-install activities. Today we will discuss the first type – Pre-install activities and how you can check the quality during that period. The understanding of mentioned types of fraud will help you to prevent the attacks and protect your budget.

Even though a SmartLink technology has been around for quite sometime, we still see tons of questions lingering around the Internet Marketing community regarding SmartLinks and how to use it effectively. We also receive multiple of the same questions regarding a SmartLink tech from our new & existing publishers every day. That is why we would like to dedicate this article for the internet marketing community to understand more about SmartLinks.

It is always hard for newcomers to understand the budget especially if they do not know the specifics of the affiliate marketing. Today we will discuss an important topic that will help you to build traffic channel – budget planning.

Have you ever tried or think of building the stable sales source for your product? Since we are living in the age of the high technologies, the first thought will be about the internet as a source and yes, you will be right, but let`s have a look on this taff process a little bit detailed.

How about a small trip through our service? We will start from the networks rating on Affbank and I will tell you how does rating work and if you are really need to spend attention on that information. I have been working as a Marketing manager for more than 4 years and during the last year I have been closely connected to a different networks rating, so I have an opportunity to compare them with the rating on Affbank and tell you a little about their main difference.

The way you call a ship is the way it’ll sail. The way you call an offer is how you’ll fare, positively yes or to the wayside no . And truly, a lot depends on the offer you choose sometimes. No matter what knowledge a Marketer has and the operating connections he uses, if the offer is garbage -- then there won't be any excitement.

Our first tutorial is focused on the basic concepts. What is traffic arbitrage? What are the pros and cons of using traffic arbitrage? How does it differ from affiliate marketing?