How to build the stable traffic channel?
If you go to the internet space, you will find a large number of possibilities, which help you to reach the target, that can be social networks, blogs, pages of the well-known people or context advertising, but you need to choose the right source and understand your approximate spends, here we aren’t only talking about the money, but about your time as well.
So, that article will tell you how to choose the better the source and not waste your resources.
The first and the main step will be the choice of the source. It doesn’t matter if you are planning to promote your products on the advertising platform or through the website\app, to decide what source will be the best, you have to understand who is interested in purchasing the product or service, and what are the specific demographics of this consumer (age, employment, sex, attitudes, etc.)?
Often it is useful to compose a consumer profile to give an idea of a "target consumer" the form, that can be used in the future. Usually, all developers are know the target audience for their product, but in case you do not have idea you can always put the budget for the test period, that will help you to understand your target.
Media type for promotion:
There a lot of different models for promotion and each works good, but for certain products. To choose the media type, you have to know all them and I will help you with that:
Cost Per Mile (CPM) - is also known as “cost per thousands”. You are paying for each 1000 views\displays of the banner with you advertising.
Cost Per Click (CPC) - is one of several performance-based online ad models. User clicks on an advertisement and it redirects to your site or to the order page, as you wish. You will pay for each click.
Cost Per Install (CPI) – user have to click the banner, then it redirects him to the preview page and then to end the action the application (mostly it works for apps) have to downloaded to the device and opened.
Cost Per Lead (CPL) - user views an ad on the site, clicks that ad, and then takes a further action to become a qualified lead for a sale. The payment will be done for each sale.
Cost Per Action (CPA) - is similar but has an even higher bar. Publishers only receive the payment for completed sale.
After you had a look on the different payment types, it will be easier for you to choose the way of the product promotion. But it always depends on the type of the product.
If you are planning to promote the mobile or desktop games, it will be better to start promotion through the CPI type of the advertising, as it has an average cost per action (install and open in this case), for Nutra it is better to take the CPA way of promotion, usually the target is to sale the product, so CPA will help you to reach the purpose.
This article is only a beginning of the long way. In the next article: how to plan the budget for promotion?
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