Affbank Blog

Since May 3, 1978, when the first spam email was sent to 400 users of the computer network ARPANET Affiliate world is constantly growing, a lot of new features are being developed from day to day and of course, it has a great influence on the approach to the consumer.

Dear Partners and Users of Affbank, we have prepared a full Affiliate Glo for you, to make your understanding of the business easier and faster. Please, do not hesitate to leave in the comments affiliate meanings you don’t understand! It is pleasure to help you.

What does it mean to be a successful affiliate marketer? More and more often it means being able to find, process and analyze relevant data to pick the best offers and sources of traffic. Like in many other instances, technology comes to the rescue and provides tools for aggregating large data sets about offers and affiliates. This exchange of data between demand and supply sides is made possible by API. Affiliate marketers often encounter this notion in their professional life. But what is it exactly? And how API can help with everyday tasks of affiliate marketers and partners? Let’s find out what are the pros and cons of API.

There has been a lot of talks lately about Google ad ban and Facebook news feed change. This news has shattered some publishers and affiliates, and not without reason. Traffic sources constantly propose new restrictions and regulations, while affiliates should find angles to address them and get around restrictions. Affiliate Marketing is an extremely dynamic industry.

Since Affbank is constantly development we are going to conquer the sympathy of Russian market and take a part in the CPA Life Award 2018, in the nomination «Best Service for CPA».

“There’s a porn version of everything.” You’ve probably heard that one before. Or, was it: “the Internet is for porn”...? It’s all the same, really. It’s not that far from the truth, especially when you consider the fact that 35% of all internet downloads are pornographyrelated (Webroot). Although the exact distribution of online porn is still up in the air, you can’t deny that there’s a lot of it out there. We’re talkin’ virtual mountains of sex pics and vids… It’s no wonder then that so many sex games keep being developed: there’s a huge market for them. They have the advantage of being interactive by nature, opening up a lot of possibilities for content — and monetization!

Fraud – the main problem of Affiliate Market and first of all for advertisers. Advertiser is the end point and the budget on an advertising is fully depends on the product`s profit and if the quality of traffic is low – profit will be going down. We are developing and opportunities of cheating are developing with us. According to the recent researches among the 100 conversions, 15ty - fraudulent. What is more important, such cheaters have their own assistants – bots. In comparison with 2016th the bot activity had been increased significantly and they teched to do a lot actions that belongs to human, so-to-say Artificial Intelligence in the wrong hands.

In the most affiliate campaigns you can find such KPI as ROI, the success of the campaign depends on that metric. But that is not the only option that used by an advertiser to check the real effect of the campaign, there are such metrics as ROMI and ROAS. In this article we will discuss all mentioned metrics and the difference between them.