The famous businessman Bo Bennett once said, "Affiliate marketing has made businesses millions and ordinary people millionaires." No wonder that more and more internet users want to learn how to do affiliate marketing.
With this easy step-by-step guide, we will explain how to get started. You will learn all about affiliate marketing and one of its most popular types, CPA marketing.
Step 1. Learn the Vocabulary.
An Affiliate Program is a marketing practice where affiliates earn commissions for referring customers to advertisers' websites. For example, if blog readers click on the link and buy something, the blog owner gets paid.
CPA Marketing, or Cost Per Action Marketing, is a popular type of Affiliate Marketing where you don't have to make a sale to get paid. As the name suggests, the referred visitor should perform a certain action, such as providing their email address, downloading an app, signing up for a newsletter, etc.
There are four core players:
• The Merchant (also known as the Retailer, Brand, Advertiser, Vendor) is the business which is selling the products being promoted.
• The Publisher (also known as the Affiliate) is the person who is promoting the products by sharing referral links to merchant pages.
• The Consumer (the Lead) is someone who clicks on the links and performs target actions, such as signing up for a service, getting an app or ordering a product.
• The Affiliate Network (or the CPA Network) is an intermediary that connects the Merchant and the Publisher. It helps online retailers reach a bigger audience by letting online publishers promote their offers.
An Offer is what publishers promote and merchants sell. It may be an app, a service subscription, a physical product, etc.
Step 2. Choose your Niche and Generate Relevant Content
According to Bill Gates, content is king. In the world of digital advertising, if you wish to be successful, you should be able to produce unique and engaging content. And here's the major tip: don't try to write about everything at once. Choose your target audience and niche. Let it be something you are passionate about or something you are an expert in. It would be a good idea to generate content relevant to the most popular CPA niches:
• Weight Loss / Fitness
• Mobile Apps
• Education / Self-Help
Step 3. Join Affiliate Programs
At this point, you might be asking, how to join an affiliate program? Once you have a great website or blog, it's time to monetize it! First, you need to find suitable CPA Networks and affiliate programs. The best CPA include:
There are many more out there. Before joining a network, try researching its reputation. Is it reliable? Does it pay on time? What is the commission amount? The service Affbank.com has reviews on most CPA networks.
Then, you need to apply for CPA networks and get accepted. At this step, you should prove your value as a Publisher who will be able to generate real leads. Honesty is the best policy here. Always provide true information about yourself and your website. Describe your niche and the traffic sources you'll be using. Don't be afraid to say you are a newbie in cost per action marketing.
Once your application is submitted, the network will get back to you within 24-48 hours to verify the information you have provided. You don't actually have to wait so long. Give them a call yourself if you want to be approved more quickly. Stay confident during the interview. Remember that if you are not a scammer, you have nothing to fear. If you have been rejected by one of the networks, do not despair. Make sure you know the reason why it happened to use this information to your benefit when applying for other networks.
Step 4. Select Offers to Promote
Once you become an affiliate, you can choose the offers to promote on your website or blog. Make sure the offers you select are relevant to your niche. For example, if you run a Health and Fitness blog, it's only natural to advertise vitamins and weight loss supplements. Do a bit of research and determine which offers are most popular with your target audience.
You will be assigned an affiliate manager who will help you get started. Do not hesitate to ask them any questions regarding your CPA campaigns!
Step 5. Get Traffic
The more people read your blog or visit your website, the more leads you will be able to provide, so treat this step very seriously. This deserves a huge post on its own, but let's summarize the major points:
- Traffic starts with great content. Fill your website or blog with unique, valuable and easy to read information!
- Do keyword analysis. Use the words that increase traffic.
- Always have your target audience in mind.
- Use social media to build a community around your blog or website.
- Write guest posts, comment on other blogs.
- Optimize your website navigation, interlink your posts.
- Make your content easy to share.
Step 6. Analyse and Optimize
To make the most of cost per action marketing, you should learn how to track your website performance and CPA campaigns. It is crucial to understand what brings you profit, and what doesn't!
You should keep an eye on the following issues:
Google Analytics is the best free tool to track your website performance and see which posts attract more traffic. You might also need to get paid software like CPVLab or Voluum to be able to track your revenue, sales and conversions.
We hope that these tips have given you an idea of how to be an affiliate marketer. Don't forget to always stay updated on the subject and join our Blog, News Digest and Webmasters/Marketers community to get advice and share your experience!
We will be happy to see your reviews and your wishes for the next articles!
P.S. Please keep always in mind - taking a little action each day moves you forward
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