A popular myth among publishers is that their monetization provider is fixed and cannot be changed without ruining their welfare. Well… that’s a myth, and RollerAds, our partners, are here to dispel it.

We want to highlight their $60,000 case study, in which a publisher decided to join their ad network after witnessing its efficiency firsthand. It took only four months to reach the threshold, but the best part is that it wasn’t the limit.

But before we get to the case study details, we need to say a few words about RollerAds itself. You might have heard of this ad network, but if not — they specialize in classic ad formats and provide some of the best rates in the market for their webmasters. If you’d like to know more details, read on. 

RollerAds Explained

RollerAds is an ad network that provides its users with Push, OnClick (Pop), and Direct Click ad formats. The platform has a worldwide reach and pricing based on CPC and CPM models. RollerAds works with mainstream traffic and such verticals as Sweepstakes, Software, Finances, and others. In almost six years of operation, it has gained trust among publishers and advertisers alike.

RollerAds has many advantages when it comes to work, but we’ll focus on the most noteworthy ones.

• High CTR and top rates: their best practices, like a hybrid format (a mix of ads and your own messages), make users click, meaning more income for you.
• Antifraud system: all the clicking users are real, thanks to their robust antifraud mechanisms—an excellent benefit for advertisers, facilitating your long-term partnership with them.
• Control over ads: all the ads are filtered, so your users will see only relevant ads for the best UX.
• Simple setup: it goes beyond launching from scratch; later in this article, you’ll see that it’s also easy to reconnect your existing user base.
• Timely support: RollerAds provides all the tools and assistance needed for your website to generate stable income.

Would you like to know why 19,000+ publishers choose RollerAds for their monetization? Register on their platform now to see what makes RollerAds special. And if you still haven’t made up your mind, scroll down to learn more about the $60,000 case study.

How It All Started, or Why You Should Attend Affiliate Marketing Conferences

First things first, if you want to boost your income, you need to make and support your connections. One of the best ways to do so is to attend major digital marketing conferences. That’s precisely how RollerAds met their future publisher back in 2024.

Due to confidentiality reasons, we can’t reveal the publisher's name or how much they were making back then. What we can say, though, is that the webmaster owned 1,000+ news websites and monetized them via another push provider. We also know their partnership with RollerAds started with a single website and split-testing.

This single test website became the publisher's top source of income, so it was decided to switch all the websites to RollerAds. But we are getting ahead of ourselves. The main takeaway here is that staying sociable is beneficial for you and the market in general.

Case Summary: Facts and Numbers

Here’s a brief summary of the case study with all the relevant details and numbers. Worry not if your website has different settings, e.g., targets Germany instead of France; RollerAds has the keys to unlock profit in almost every GEO.

• Publisher’s websites: news portals with SEO-interlinking, leading to the main website
• Websites quantity: 1,000+ dynamic websites, which occasionally exhausted their potential and were rotated
• Traffic volume: 60+ million users monthly
• GEO: France 🇫🇷
• Maximum income from monetization with RollerAds: $60,000 monthly
• Time to reach maximum income: 4–5 months
• Ad format of choice: push notifications

Have we got your attention? Great, because we’re about to dig deeper into the nitty-gritty details of this case study.

Monetization With RollerAds

Here, we’ll lay out the roadmap to $60,000 and write down the key intermediary results per month starting in January 2024.

January 2024

For the sake of the test, the publisher chose the website with the lowest traffic, leaving the existing user base with the original monetization provider. For the RollerAds database, the audience was built from the ground up.

In the first 10 days, the webmaster saw a significant increase in their income, after which the decision to connect the rest of the websites to the RollerAds network was made. Also, the team advised moving the most active users to their monetization to reach the designated KPIs faster. The frequency of how often subscribers saw push notifications remained the same: 1 ad every 20 minutes (or 3 per hour).

• Earnings from monetization: $4,000.
• Average daily subscribers: 3,900 users.
• Total active subscribers: 26,800 users.

February 2024

With the results from the first month in mind, the RollerAds team recommended that the publisher switch to a hybrid format. This involves combining push ads with informative messages, including news, updates, announcements, etc. The rate of push notifications remained the same: 1/20.

The hybrid monetization resulted in occasional traffic bursts when the number of new daily subscribers grew 5–10 times compared to the average value. The publisher decides to move the rest of the subscribers to RollerAds monetization and completely abandon the original ad network.

The spikes in subscription numbers attracted bigger advertisers, who bought every ad space despite the sporadic and irregular growth.

• Earnings from monetization: $18,500 (+363%).
• Average daily subscribers: 14,000 users (+259%).
• Total active subscribers: 237,000 (+784%).

March 2024

Using all the features of the RollerAds network, the team managed to double the CTR of push notifications without increasing their frequency (same 1/20 minutes). By the third month, around 80% of the subscribers were integrated into the RollerAds database.

• Earnings from monetization: $31,000 (+68%).
• Average daily subscribers: 18,000 users (+28%).
• Total active subscribers: 400,000 (+69%).

April 2024

April confirmed that the hybrid format is a great boon for monetization. Non-advertising push notifications attracted users to read the articles, which in turn increased the websites' ratings on Google Trends. High visibility in SERP, a more engaged audience, and frequent appearances in Google Discover had a good effect on the webmaster’s earnings.

After these positive changes, the RollerAds team decided to switch focus from increasing profit to stabilizing the subscribers' growth. To make this possible, the number of notifications was changed for the first time: 1 every 30 minutes, instead of the previous 1/20. As a result, the number of new daily subscribers doubled.

• Earnings from monetization: $57,000 (+84%).
• Average daily subscribers: 33,000 users (+83%).
• Total active subscribers: 760,000 (+90%).

May 2024

May was the turning point, when the income started to stabilize: $50,000–60,000 monthly. Of course, RollerAds could fine-tune things to achieve even better monetization, but the publisher preferred the laissez-faire approach and left things as is.

The new Google update reduced organic traffic growth. Because of that, the webmaster was forced to move all of their websites and subscribers to new domains. However, the experience gained with RollerAds made this process easy and smooth.

Below is a screenshot showing statistics on total active subscribers for each month. The growth was steady, which is key to creating a stable income.

Closing Thoughts

Despite the troubles in May, the publisher and RollerAds were ready to face them together. Of course, 1,000+ news websites are a tremendous asset, and not all publishers have such a luxury at their disposal.

Nevertheless, RollerAds are open to all kinds of publishers. Whether you’re a beginner or an established webmaster, RollerAds has a few tools and practices to surprise even the most experienced website owners.

So, how about partnering up with the ad network that makes your website monetization shine? And if you still have second thoughts on whether you should work with RollerAds or not, they just started a promo for every new webmaster: show the code AFFBANK30 to your affiliate manager before October 1st, and get +30% on your first payout.

Don’t forget about their referral program! RollerAds is full of monetization opportunities; you just need to know how to use them. Register and contact them to start a new chapter in your digital marketing journey.