Affbank Blog

Types of fraud. Install Fraud Activities

Types of fraud. Install Fraud Activities

Fraud – the main problem of Affiliate Market and first of all for advertisers. Advertiser is the end point and the budget on an advertising is fully depends on the product`s profit and if the quality of traffic is low – profit will be going down. We are developing and opportunities of cheating are developing with us. According to the recent researches among the 100 conversions, 15ty - fraudulent. What is more important, such cheaters have their own assistants – bots. In comparison with 2016th the bot activity had been increased significantly and they teched to do a lot actions that belongs to human, so-to-say Artificial Intelligence in the wrong hands.

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What are ROI, ROMI and ROAS?

What are ROI, ROMI and ROAS?

In the most affiliate campaigns you can find such KPI as ROI, the success of the campaign depends on that metric. But that is not the only option that used by an advertiser to check the real effect of the campaign, there are such metrics as ROMI and ROAS. In this article we will discuss all mentioned metrics and the difference between them.

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Busted: 6 Myths About Affiliate Marketing

Busted: 6 Myths About Affiliate Marketing

Affiliate marketing has always been surrounded by tons of myths. Some of them provoke businesses to set up their affiliate programs while the others vice versa cause businesses to ignore them. Thus, it is crucial to understand the nature of these myths not to get disappointed with this marketing tool, as well as to choose the best way to boost your online business efficiently. Below are listed six most common myths about affiliate marketing we are going to bust today.

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Types of fraud. Pre-install activities

Types of fraud. Pre-install activities

The question of traffic quality is a very important nowadays especially in front of the wide growing IT technologies. From day-to-day we see a lot of new cheatings that allows unfair publishers to earn money without use of organic traffic - with help of bots. I have divided the traffic on the free types of behavior that allows you to check the quality of coming wave on your campaign: Pre-install, Install, Post-install activities. Today we will discuss the first type – Pre-install activities and how you can check the quality during that period. The understanding of mentioned types of fraud will help you to prevent the attacks and protect your budget.

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Ultimate Smartlink Explanation

Ultimate Smartlink Explanation

Even though a SmartLink technology has been around for quite sometime, we still see tons of questions lingering around the Internet Marketing community regarding SmartLinks and how to use it effectively.We also receive multiple of the same questions regarding a SmartLink tech from our new & existing publishers every day. That is why we would like to dedicate this article for the internet marketing community to understand more about SmartLinks.

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5 Tips and Tricks to Get Ready for MAC’18

5 Tips and Tricks to Get Ready for MAC’18

A major affiliate marketing event is on the radar! Moscow Affiliate Conference is the place to meet and hear prominent influencers of the industry and connect with like-minded professionals. It’s an opportunity to gather under the same roof with the makers and shakers of the affiliate business to discuss the state of the industry and get a taste of the distinctive Russian approach to marketing!

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How to choose a Network to start Affiliate Marketing

How to choose a Network to start Affiliate Marketing

When searching for the best way of earning income online, publishers inevitably come across affiliate marketing . It provides a convenient way of receiving passive income by promoting products and services from brands in various industries. As a rule, advertisers and publishers are connected via an intermediary — an affiliate network. While it’s possible to connect to a brand directly and agree on the terms of affiliate marketing, usually all parties choose to work through a network.

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Adplexity Review

Adplexity Review

Have you ever played in spy games during your childhood? Have you ever dreamed to become a ninja? You have a chance now – Adplexity is the best way to spy for your competitors! The analytics is the main part of Affiliate business. We are all understand that it is always important to know your competitors and what campaigns they run in all details, as it helps to build your own strategy. Today we will make a review on one of the best tools that helps to analyze the campaigns of other networks, we will tell you about Adplexity - an intelligence tool for mobile, native and adult ads.

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