Heetch_IOS_AO_CPA_Adjust (iPhone 12.0+, iPad 12.0+) AO - Non incent

Heetch_IOS_AO_CPA_Adjust (iPhone 12.0+, iPad 12.0+) AO - Non incent

Sensitive!

User Flow: Install>Registration>Book Ride>Ride Terminated

Soft KPIs:

1- Registration / Install : 50%

2- New Requester / Registration : 35%

3- New user / new requester : 74%

HARD KPI: Install to ride > 30%

Important NOTE: Please remember to be careful with the fraudulent events, the ones who have only "{}" in the event value, this is to avoid any kind of deduction during the month.

1 install (daily/monthly) per subpub will be counted as test one

The advertiser is not obliged to provide the publisher with any screenshot from the attribution for the mentioned campaign in case of deductions. The publisher will receive a report in xls format