The double-digit sale calendar: How to profit every month from 7.7 to 12.12

Double-digit sales events such as 7.7, 8.8, 9.9, 10.10, 11.11, and 12.12 are no longer a regional phenomenon. What began as a Chinese retail tradition has become a global e-commerce trend that moves billions of dollars every month, from July through December.

And for affiliates, that calendar is one of the most reliable profit windows of the year.

Sales days results to earn from: 

• Last year's 7.7 sales delivered a 160% spike in affiliate-driven sales. 
• During Shopee's 9.9 event, the platform recorded three times its average daily orders.
• On 11.11, the biggest single shopping day on the planet takes place, with platforms such as Shopee hitting six times its standard daily volume. 
• The entire Southeast Asian e-commerce market reached $128.4 billion in GMV in 2024, growing 12% year over year, and these sales events are a significant driver of that growth.

For advertisers, the logic is straightforward: platforms push deals at scale, customers buy more willingly and quickly when a deadline and a discount are in the picture. Limited-time offers compress the decision cycle, bring new customers into the funnel, and produce spikes in ROI that don't exist on ordinary campaign days.

The upcoming calendar gives you multiple shots at this kind of performance. 7.7 is the first, and it's already here. Then comes 8.8, followed by the golden autumn season: 9.9, 10.10, 11.11, and 12.12. Each event is an outstanding opportunity. Together, they make up half a year of above-average conversion potential.

To perform best during these events, you need to build your strategy early, test during the smaller dates, and arrive at the bigger events like 11.11 and 12.12 with optimized bundles. 7.7 is where that process starts.

Below is everything you need to make sales days your strongest earning magnet: offers, GEOs, CPM rates, and 7 tactics from our partner Galaksion.

What makes the advertising network Galaksion the right choice for E-commerce?

Over 12 years of affiliate market experience, e-commerce has proven to be one of the strongest verticals on their traffic. They’ve seen the sale seasons, tracked the conversion patterns, and built the platform around exactly what affiliates need to profit from them.

With a 15% promo code AFFBANK15 + birthday celebration bonuses after registration, now is the best time to join Galaksion.

Here’s your complete strategic guide for sales days.

Which offers and products convert best during sales?

Leading offers to promote

• AliExpress
• Shopee
• Lazada
• Tmall Global
• Trip.com
• And more

Product categories worth focusing on

High-demand everyday categories:

•  Beauty Products
•  Health and Wellness
•  Home Goods
•  Children's Products
  

Gift and personal products:

•  Cosmetics
•  Personal Care Items
•  Small Electronics
•  Fashion Accessories

7 tactics to maximize your ROI during sales days and the current 7.7

1. Launch before the sale date.

Waiting for the sale day to activate your campaigns means missing the warm-up window.  Getting your campaigns live ahead of time brings your offers in rotation when demand peaks. Your audience arrives more motivated, more familiar with the offer, and closer to conversion.

2. Bid above the recommended rates.

Competitive sale periods attract more advertisers into the auction. To secure top-performing zones, particularly on whitelist campaigns, your bids need to reflect that elevated competition.

Use the Traffic Volumes section as your baseline, then apply the Custom Rates feature to push bids above the suggested levels. Galaksion managers can also share a prepared set of rate recommendations for the 7.7 period. Request them directly.

3. Operate RON and ROS campaigns simultaneously.

These two campaign types serve different but complementary functions.

ROS campaigns: concentrate your spend on zones that have already proven profitable.

RON campaigns: keep discovering fresh zones as they enter the network on a daily basis.

Request a Galaksion-prepared whitelists built specifically for 7.7 and other sales.

While running both campaign types, monitor your zones closely for shifts in market performance and use tools like Zones Tumbler Switch to respond quickly.

4. Incorporate Retargeting into your strategy.

Users who don't convert during their first interaction aren't necessarily lost. A retargeting campaign gives you a structured second opportunity to reach people who engaged with your offer but didn't complete a purchase.

During high-intent shopping periods, re-engaging a warm audience is one of the most efficient ways to improve your overall conversion rate.

5. Raise frequency / capping in the lead-up to sales.

Frequency settings of 3/24 or 5/24 give your creatives more opportunities to engage with users before the sale begins. Higher frequency / caps translate directly into a stronger CR when the sale date arrives.

6. Run multiple creatives and identify top performers early.

Testing a variety of creatives gives you the data to cut underperformers and scale what works before the peak traffic window. Galaksion's platform lets you test up to 10 creatives within a single campaign.

You can access a free library of pre-tested, high-converting creatives directly in your campaign settings, or request the latest recommended options from your manager.

7. Keep сampaigns active after the sales day.

The conversion window doesn't close when the calendar date passes. User activity remains elevated in the days following a major sale as many promotions carry on and delayed purchases come through.

Recommended GEOs and CPM rates

All rates are CPM for mobile. Desktop is also worth testing alongside these.

AliExpress: worldwide

Android:

US — $1.1 | GB — $1.1 | ES — $0.82 | FR — $0.62 | JP — $0.25

IT — $0.59 | CA — $1.2 | MX — $0.55 | AU — $0.82 | DE — $0.7

+ more

iOS:

US — $1.4 | GB — $1.5 | ES — $1.2 | FR — $0.85 | JP — $0.4

IT — $0.95 | CA — $1.2 | MX — $0.8 | AU — $1.2 | DE — $0.9

+ more

Shopee and Lazada 

Android:

ID — $0.43 | VN — $0.62 | MY — $0.9 | TW — $0.62 | PH — $0.55

TH — $0.9 | SG — $0.5

iOS:

ID — $0.55 | VN — $1.2 | MY — $1.5 | TW — $1.35 | PH — $0.85

TH — $1.3 | SG — $1.2

Trip.com: worldwide

Android:

HK — $0.6 | TW — $0.62 | SG — $0.5 | MY — $0.9 | GB — $1.1

TH — $0.9 | JP — $0.25 | PH — $0.55 | ID — $0.43

iOS:

HK — $2.3 | TW — $1.35 | SG — $1.2 | MY — $1.5 | GB — $1.5

TH — $1.3 | JP — $0.4 | PH — $0.85 | ID — $0.55

Additional platforms worth testing:

Shein 

Worldwide, with the US as the primary market. Also strong: GB, CA.

Amazon 

Worldwide, with IN, US, AE, and GB as priority markets.

Also worth exploring: DHgate, Alibaba, Tokopedia.

E-commerce affiliate marketing doesn't begin and end with Black Friday or Singles' Day. Mid-Year sales also represent significant money opportunities, with the 7.7 and 8.8 events being the headline moments.

The bundles above are ready to activate. The only thing left is the launch.

Here's what you get in Galaksion advertising network:

• 100% direct traffic: clean, verified, free from bots, fraud, and resell;
• 200+ GEOs and 6 ad formats to match any offer and audience;
• CPM, CPA, CPC, and smart-bidding pricing models for every campaign goal;
• Custom Rates to take the manual effort out of whitelisting;
• Audience Targeting to put your offers in front of the right users from the start;
• 200,000,000+ daily impressions across Asian GEOs during Big Sales periods;
• Real account managers who know e-commerce and your goals.

Register on Galaksion with the 15% promo code AFFBANK15 and build your best sales campaign. After the registration, you’ll see the Galaksion Odyssey banner on the platform with more bonuses in it: from promo codes to $100 prizes.