Best Ad Spy Tools for Affiliate Marketing in 2026

Ad spy tools let you see what other affiliates are running, which creatives they use, and how long those ads have been active. This helps you find proven approaches and can reduce testing costs.

There are dozens of ad spy tools on the market today, with new ones continuing to appear and established platforms regularly adding new features. The differences go far beyond database size. Some offer more tools for creative analysis, others add new ads faster, while certain platforms provide features that aren’t available from their competitors at all.

To make the choice easier, we’ve rounded up the best ad spy tools of 2026 and taken a detailed look at each one.

What Are Ad Spy Tools Used For?

Ad spy tools collect ads from different traffic sources and store them in a searchable database. Affiliate marketers use them to see which angles are currently gaining traction, research competitors’ funnels, and find ideas for their own creatives.

The core function of any ad spy tool is to surface ads based on a set of filters. Most platforms let you search creatives by GEO, vertical, keyword, launch date, and other parameters.

For each ad, you can usually see:

• the creative, ad copy, and headline;
• GEO;
• launch date and how long the ad has been running;
• landing page and offer;
• Fan Page and domain;
• impressions, page creation date, active period, and other available data.

Some of this data can also help you get a rough idea of whether a creative is converting. For example, if the same creative is being run from multiple Fan Pages or domains, chances are several affiliates have picked it up. That can be an indirect sign that the funnel is generating a positive ROI and being actively scaled.

That said, you shouldn’t rush to copy creatives you find in an ad spy tool one-for-one. Without making them unique first, an anti-fraud system such as Facebook’s may quickly flag the campaign and get it banned.

Ad spy tools are ultimately more useful for building your creative awareness than for finding ready-made funnels you can launch without changing anything.

Best Ad Spy Tools in 2026

Our ranking includes seven ad spy tools with different traffic sources and feature sets. Below, we’ll take a closer look at each one, including its main pros, cons, and pricing.

TYVER

TYVER collects ads from Facebook and Instagram across more than 140 GEOs. One of its main strengths is how quickly the database is updated. More than 4 million new ads are added every day, with fresh creatives appearing every few hours.

Sources: Facebook and Instagram.
GEOs: 140 countries.
Database updates: Every few hours.
Free plan: Available.
Pricing: Pro from $79/month, Team from $119/month.

Pros:

• More than 4 million new creatives every day. The database is updated several times a day, so TYVER captures even short-lived ads that get taken down by moderation just a few hours after launch.
• Dedicated search for slots and crash games. Simply select the game you need from the list, and the platform will show creatives made specifically for it. There’s no need to manually put together keyword lists or try different variations of the game’s name.
• Competitor search by Fan Page, domain, and URL. TYVER also lets you view other creatives from the same advertiser and find related ads.
• Audience data for Tier 1 and some Tier 2 GEOs. Each ad card shows reach, as well as the age and gender of the audience the ad was shown to.
• Built-in creative uniquifier. You can generate up to 10 unique versions of an image or video in a single run. The uniquifier can be launched directly from the ad card as soon as you find the creative you need.
• Separate access for team members. With the Team plan, each media buyer can have their own account, be assigned a role, and have a limit set on the number of ad views. Teams can also save creatives into folders, build collections, and share them via a direct link.

Cons:

• Limited source coverage. TYVER only collects ads from Facebook and Instagram. You’ll need another ad spy tool for TikTok, Google Ads, Push, and other traffic sources.

AdSpy

AdSpy specializes in Facebook and Instagram ads. Its database contains more than 127 million creatives from 218 countries, and you can search them not only by standard parameters but also by landing page data, affiliate networks, and comments.

Sources: Facebook and Instagram.
GEOs: 218 countries.
Database updates: Exact frequency not specified.
Free plan: No.
Pricing: $149/month.

Pros:

• Wide range of filters. In addition to GEO and keywords, you can filter creatives by Fan Page, URL, number of likes, and other parameters. This makes it easier to narrow down the results and find the type of funnel you need.
• Landing page search. AdSpy searches for keywords not only in the ad itself but also on the landing page. This means you can find a related creative even if the phrase you’re looking for appears only on the landing page.
• Search by affiliate network and offer. The database includes around 100 affiliate networks. You can select a specific network or enter an offer ID to see which creatives other affiliates are using to promote it.
• Comment search. You can search for a specific phrase in user comments under ads. The results will show creatives where that phrase appears in the comments.
• Audience data. Ads include audience gender, age, and GEO data. This lets you see which audience competitors are targeting with a particular creative.

Cons:

• High subscription price. Access costs $149 per month, with no free plan or full trial available.
• Only two traffic sources. AdSpy collects ads from Facebook and Instagram, so you’ll need another ad spy tool to find creatives from other sources.

BigSpy

BigSpy has been around since 2018 and has built a database of more than 1 billion ad creatives. The platform tracks ads across 10 sources, including Facebook, Instagram, TikTok, YouTube, Google Ads, X, and others.

In addition to searching for creatives, BigSpy lets you analyze competitors’ ad pages and domains, find similar ads by image, and build your own creative library.

Sources: Facebook, Instagram, TikTok, YouTube, Google Ads, X, Pinterest, Yahoo, Unity Ads, Pangle.
GEOs: 71 countries.
Database size: 1+ billion creatives.
Database updates: Daily.
Free access: Available.
Pricing: Starter from $69, Growth from $159, Ultimate from $499 per month.

Pros:

• Multiple ways to search for ads. You can search by keyword, advertiser, landing page, and other parameters. There’s also image-based search for similar creatives and semantic search based on the content of images and videos.
• Competitor page and domain analysis. You can analyze competitors by their ad pages and domains. The platform shows their creatives, top GEOs, advertising activity over time, and the pages their ads lead to.
• Dedicated TikTok Picks section. It includes filters by vertical, GEO, language, campaign objective, and engagement. You can also search by text, advertiser, and even video voiceover.
• Built-in creative library. You can save creatives to your own library and organize them with folders and tags. The browser extension also lets you add ads directly from Meta Ad Library and TikTok Creative Center.
• Detailed filtering and sorting. Search results can be filtered by GEO, language, format, CTA, run period, and other parameters. Creatives can be sorted by impressions, popularity, and how long they have been running.

Cons:

• Access to traffic sources depends on the plan. All 10 sources are only available with the Ultimate plan at $499 per month.
• Limited free plan. The free plan is limited to Facebook, five searches, and 20 creative downloads per day. Some analytics features are also unavailable on the free plan.

PiPiADS

PiPiADS is primarily built around TikTok and Meta ads, with a strong focus on e-commerce. Its TikTok database alone contains more than 50 million ads, with new creatives added daily.

Beyond regular ad search, PiPiADS lets you track trending products, analyze competitors, and see what is gaining traction organically on TikTok.

Sources: TikTok, Facebook, Instagram, and other Meta platforms.
Free access: 500 credits after registration.
Trial: No separate trial.
Pricing: From $49/month.

Pros:

• Search creatives by image. In addition to keywords, advertisers, and links, PiPiADS lets you upload a product screenshot. The platform will then find ads featuring that product.
• Trending product research. The tool shows products being promoted by multiple advertisers at the same time. For each one, you can view competitor creatives, GEOs, price ranges, and popularity trends.
• TikTok organic monitoring. In addition to paid ads, PiPiADS collects viral product videos from organic TikTok. This can help you spot products that are just starting to gain traction organically.
• TikTok Shop data. You can view product prices, ads, and seller information to see who is promoting a particular product and how they are doing it.
• AI tools for video creatives. You can extract text and scripts from videos you find and use them as a reference when creating your own creatives.
• Advertiser tracking. Ad Tracker lets you follow specific competitors and see when they launch new campaigns or switch creatives.

Cons:

• Credit-based system. Credits are deducted when you view detailed information about ads. If you run a lot of searches, your available credits may run out before the end of the month.
• Expensive higher-tier plans. The entry-level subscription starts at $49 per month, while higher-tier plans can cost up to $1,000.
• Overwhelming interface for beginners. PiPiADS comes with a large number of filters and additional tools, so it can take some time to get familiar with everything the platform offers.

MTWSPY

MTWSPY collects Facebook ads from more than 75 GEOs. Its main standout feature is its ability to bypass cloaking, allowing you to open a pre-lander or landing page that an affiliate has hidden behind a White Page.

Sources: Facebook.
GEOs: 75+ countries.
Database updates: As new ads appear.
Free plan: 3-day demo.
Pricing: Basic from $70/month, Team from $119/month.

Pros:

• Ready-made categories by vertical. Nutra, Crypto, Gambling, and Dating all have dedicated categories. Simply select a vertical to filter the ads accordingly.
• AI-powered creative analysis. The algorithm evaluates ads based on more than 30 parameters, including how long they have been running, reach, and GEO. MTWSPY uses this data to identify potentially converting creatives and updates its curated selection once a week.
• Extended data for EU countries. For these ads, you can view spend, reach, audience gender, and age. This makes it easier to roughly estimate competitors’ volumes and understand which audiences they are targeting.
• Search for other competitor funnels. You can use a Page ID, domain, or IP address to find them. IP search can also reveal related domains and creatives from the same advertiser.
• Folders and tags for teams. Creatives, pre-landers, and landing pages can be saved in separate folders and organized with tags. You can then share a collection with other team members via a link.

Cons:

• Limited GEO coverage. MTWSPY covers more than 75 countries, while some larger ad spy tools have databases spanning 140–200+ GEOs.
• Limits on ad views. The Basic plan includes 3,000 ad views per month, while Team includes 10,000. These limits may not be enough for media buyers who go through large numbers of creatives every day.

AdPlexity

AdPlexity has been around since 2015 and has built one of the largest databases among ad spy tools. Unlike platforms focused on just one or two traffic sources, AdPlexity covers Native, Push, Mobile, Desktop, Social, and Adult.

The platform offers the most extensive toolset for native and mobile traffic. One of AdPlexity’s standout features is its advanced search. You can search for keywords and domains not only in ads, but also on landing pages, pre-landers, and across redirect chains.

Sources: Native, Mobile, Desktop, Push, Social, and Adult.
Free access: No.
Trial: No.
Pricing: Social from $99/month, Mobile from $199/month, Native from $249/month.

Pros:

• Search across landing pages and pre-landers. Keywords and domains can be searched not only in ads, but also on landing pages, in pre-lander URLs, and across redirect chains. This means you can find a funnel even when the keyword or domain you’re looking for doesn’t appear in the ad itself.
• Additional filters. Ads can be filtered by the trackers, CMS platforms, ad networks, and affiliate networks they use. For example, you can narrow the results down to funnels using a particular tracker or affiliate network.
• Grouping identical creatives. AdPlexity groups identical creatives from different Fan Pages and accounts and lets you sort them by how often they are used. This makes it easy to bring the ads most frequently used by competitors to the top of the results.
• Download landing pages and pre-landers. In Native, Mobile, and Desktop, landing pages can be downloaded together with their images, styles, and scripts. Third-party redirects are automatically removed from the code.
• Collections for teams. Creatives, Fan Pages, and domains can be saved into separate collections. You can then share a collection with other media buyers via a direct link.

Cons:

• Traffic sources are sold separately. A Social subscription, for example, doesn’t include access to Native or Mobile. Each product requires a separate subscription.
• No team plan. If several media buyers use AdPlexity, each one needs a separate subscription.
• English-only interface. AdPlexity does not offer a Russian-language interface.

PowerAdSpy

PowerAdSpy stands out for the number of traffic sources it covers. The platform collects ads from Facebook, Instagram, YouTube, Reddit, Quora, Pinterest, and Google.

Its database contains more than 110 million ads from 100 countries, with around 100,000 new creatives added every day.

Sources: Facebook, Instagram, YouTube, Reddit, Quora, Pinterest, and Google.
GEOs: 100 countries.
Database updates: Around 100,000 new creatives daily.
Free plan: Limited trial available.
Pricing: From $49/month.

Pros:

• Search across landing pages and comments. Keywords can be searched in ad copy, landing pages, and user comments. This lets you find a relevant creative by a specific phrase even when it doesn’t appear in the ad itself.
• Notifications for new competitor creatives. You can track a specific advertiser and receive notifications whenever they launch new ads.
• Audience data. Ads come with audience age, gender, and GEO data, as well as engagement metrics. These can give you a rough idea of which audiences competitors are targeting with a particular creative.
• Landing page data. PowerAdSpy shows the landing page, redirect chain, and outgoing links. You can also see which platform the landing page was built on.
• Chrome extension. It lets you search for competitors’ ads directly while browsing social media.

Cons:

• Restrictions on lower-tier plans. Some filters and features are unavailable on the first three plans. The full toolset is only available with more expensive subscriptions.
• Price of higher-tier plans. Subscriptions can cost up to $349 per month, and purchases are non-refundable.

Ad Spy Tool Comparison

It can be difficult to tell which ad spy tool is right for you based on individual descriptions alone. The differences become much clearer when you compare them using the same criteria.

The table below puts the key details side by side.

How to Choose an Ad Spy Tool: Checklist

There is no single ad spy tool that works equally well for every task. Platforms differ in how often they update their databases, which filters and traffic sources they support, what limits they impose, and which additional features they offer.

Before buying a subscription, there are a few key things worth checking.

Check the available traffic sources. If you run traffic from Facebook, TikTok, or another specific source, make sure the ad spy tool supports it. Having more sources isn’t necessarily an advantage on its own.

Find out how often the database is updated. The difference between updates every few hours and once a day becomes particularly noticeable when you’re looking for fresh creatives. The faster new ads enter the database, the sooner you can spot new angles.

Compare the available filters. Beyond GEO, date, and keyword searches, ad spy tools may offer filters by Fan Page, domain, IP, App ID, specific slots, and other parameters. Check in advance whether the platform has the filters you actually plan to use.

Check what data is available for each ad. How long an ad has been running, its reach, and ad spend can give you a rough idea of the traffic volumes behind a campaign. Gender and age data can help identify the target audience, while identical creatives appearing across multiple Fan Pages or domains can show how widely other affiliates are using a particular angle.

Look at the landing page and pre-lander features. Some ad spy tools let you download a landing page together with its pre-lander, inspect redirect chains, or find other ads linked to the same domain. Some platforms can also bypass cloaking and access a landing page hidden behind a White Page.

Pay attention to plan limits. Some tools cap the number of creative views or search queries, while certain filters are only available on more expensive plans. When comparing prices, make sure you check exactly what is included in the plan you need.

If several media buyers will use the tool, check whether there is a team plan. These plans may differ in the number of user accounts, shared limits, and options for sharing collections between media buyers.

Test the tool before buying whenever possible. A free plan or trial lets you check the filters you need, the quality of the results for your GEOs and verticals, and how quickly fresh creatives appear in the database.

Conclusion

Each of the ad spy tools we covered has its own strengths and weaknesses. Some are faster at picking up fresh creatives, while others provide more ad data or let you dig deeper into competitors’ funnels.

The right choice mainly depends on your traffic source and the features you need. The requirements for researching creatives on Facebook and Instagram will be different from those for TikTok or Native.

There is no one-size-fits-all option, so before paying for a subscription, it’s worth looking closely at the features and limitations of each ad spy tool.