How to score 2k with SmartCPA: Case study
- November 16, 2018
- by Ana Affbank
- Reviews: 0
Today, Clickadu shares with us a case from one of their users. Such profit was possible with the help of one of the best features on the market - a smart bidding system made by Clickadu, which is called SmartCPA. Go on and read the case, we are sure, that you will find it useful. Enjoy the story-telling!
I’d like to share a simple working pattern that I have tested recently.
Traffic source: Сlickadu
Upon the advice from my affiliate manager I have chosen a tool for Brazil in Shakes.mobi. Grabbed an aggressive landing page with Adplexity and then removed blockers and sounds, as the traffic source does not allow such stuff. I translated the landing into Portuguese using onehourtranslation.com.
And so a better average demonstrated that kind of a land:
The best result was reached with pops on that new Clickadu SmartCPA feature. I didn't bother with settings and run the campaign 24/7, as for freq - 1/12; assure, you don't need more. The price of Brazil was 0.23$, day budget was 100$, and the test limit budget was 200$. The limit on zones was set by default; 1000 impressions per zone are enough for tests.
I took Android and set the flow for the installs.
The system allows you to match the campaign sources without any complicated issues and save time on selecting blacklists. A few tests with a small budget are enough to get a virtuous cycle. Personally, I've just cut off IE, the built-in Android browser and 4 platforms that were poorly converted (in my opinion) on a couple of past runs. That's all! After the test, you pay only for conversions.
After a successful test for 200K, the campaign spent about 1 million traffic.
Some Numbers to illustrate the point:
Total spent is 1240204M traffic, converted 8191. I earned 2047$, spending only 1153$. ROI was 77%
The pros: The SmartCPA model eliminates the possibility of receiving poor-quality traffic and that allows you to pay only for conversions.
The cons: Guys, choose several geos in the SmartCPA campaign, please!
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