Case Study: Lowering cost per lead by 43,98% with SmartCPC
- February 25, 2019
- by Affbank Team
- Reviews: 0
RichPush launched a new feature recently — SmartCPC. It buys clicks lower when possible, lowers average CPC and saves your budget to buy much more clicks.
A couple of our advertisers shared their results using this feature at RichPush, so let’s see how it worked out for them.
Set CPC bid $0,12.
Enabling SmartCPC lowered the average bid to $0,076.
Due to the economy advertiser got 45 251 more clicks for almost the same budget.
Average CPC lowered by 36,67%. CPL lowered by 39,65%.
265 more conversions for a similar budget.
Maximum CPC bid $0,019.
Enabling SmartCPC lowered the average bid to $0,013.
+458 777 clicks.
Average CPC lowered by 31,58%. CPL lowered by 38,84%.
1 007 more conversions for a similar budget.
Maximum CPC bid $0,023.
Enabling SmartCPC lowered the average bid to $0,016.
154 211 more clicks.
Average CPC lowered by 30,43%. CPL lowered by 34,06%.
Max bid $0,043.
SmartCPC managed to lower bid to $0,031.
+72 105 clicks.
Average CPC lowered by 27,91%. CPL lowered by 43,98%.
357 more conversions.
SmartCPC really helps to lower CPC and spend advertising budget more effectively. If you’re getting positive ROI, it’ll become even better and if you have it negative you can make the campaign profitable.
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