E-commerce Marketing Strategy and Tips

It’s not easy to start an e-commerce business. There are a lot of tricks and tips, but most of them are pointless and useless without the right e-commerce marketing strategy.

The main goal of any business is to increase sales and make trades more profitable. Boosting online sales is the key to success for both small companies and e-commerce giants. At first sight, it seems to be an easy task, but, actually, it is not. The e-commerce marketing plan needs to be worked out in details: you must be sure that everything will go correctly. You should take into consideration a lot of significant points like competition, general tracking algorithms, customer’s preferences and needs.

Here are the top 7 e-commerce marketing tips and ideas to improve your business and boost your sales:

1. Personalization

Your customers will appreciate if you provide them with the content relevant to their preferences and interests. You should analyze what they are searching for to make them satisfied with their shopping experience. You will definitely benefit from the targeted and relevant ads, commercial messages, offers.

2. Fast-selling Items Only

In some cases, products that are selling slowly can do harm to your business and slow down the company’s development.

It concerns:

• Seasonal and perishable items;
• Products that are sold less than one;
• Items that are not sold in a month or even more;
• The product of the previous versions. 

Provide these goods with discounts. You will get rid of them and find new customers.

3. Check the mobile version of your website

A mobile-friendly website is a must for any company. In order to make conversions profitable, your mobile version should be:

• Responsive;
• Fast-loading;
• Fully optimized;
• With convenient searching system;
• Simplified.

4. Add Live Chat

Let your visitors ask questions and find out useful information about the products. This shopping experience will help you to win the trust of your customers and provide you with important information about common questions and problems your customers face.

5. Use Pop-Ups

To increase conversion rates, your e-commerce marketing plan should include pop-ups and opt-in offers. This is the best way to encourage your customers to sign up for your programs and newsletters, which means they will come back. But don’t forget about optimization! You may also test different pop-up to analyze which one works better.

6. Free shipping is the key

This simple offer will definitely boost your sales. According to recent surveys, people would rather choose the company with free shipping and delivery. This option is more effective than even discounts or other types of promotion.

7. Shopping cart abandonment should be reduced

A high rate of shopping cart abandonment means that customers do not complete the process of purchasing. This may happen for the following reasons:

• Unfriendly interface;
• Complicated navigation;
• The absence of trust symbols, certificates, guarantees;
• Unavailable guest checkout options.

This simple e-commerce marketing ideas will make your business more beneficial.

As in any other work with people, it is important to remember that everyone will like to feel special. This simple e-commerce marketing ideas will make your business more beneficial. Let your customers know, show them that your product is the one they need.