- December 25, 2018
- by Giles Hirst
- Reviews: 0
Exoclick has been working with Dating Factory's business intelligence department to bring you some fascinating insights into their dating traffic, to help you with targeting your offers to this high-quality traffic source.
Comparing 2017 with 2018, there was a slight increase in the 18-25 year age range, here are the percentages for sign-ups across all age ranges:
Top 5 GEOs for user registrations from the LGBT market 2018
LGBT dating sites are some of the most lucrative traffic sources to target because of their high disposable income, here are the top 5 GEOs for each segment:
Peak sign-up times
Globally speaking, peak sign up times are January: Looking for love in the new year, February: with the Valentines Day effect and March: putting a 'Spring' in the step of dating site lovers. But some niches had different peak sign up times in 2018:
Red = Highest peak
Orange = Medium peak
Grey = Normal
Buying Dating Factory members area traffic on ExoClick's platform
Step 1: In your admin panel under the Marketplace tab, select the Members Area in the Network box.
Step 2: Prepare your offers, remember only mainstream offers are accepted and dating is not allowed.
Step 3: Create your banners, two sizes are accepted: 300x250, 300x100.
Step 4: Optimize your campaigns based on the results you get in your first round of testing. Remember you can use ExoClick's automation tools including the Bidder and our Offer's tool, our 24-hour distribution mode and of course, our deep targeting features.
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