Case study: white-hat finance leadgen offer on PropellerAds Push Traffic
- May 12, 2021
- by Affbank Team
- Reviews: 0
White-hat finance leadgen offer on PropellerAds Push Traffic. Banco Santander offer on Push traffic.
Leadgen offers have been proven to be TOP-performers on Gasmobi for quite a long time, and with this case study, we would like to share some insights by reminding you that:
Push traffic works great with finance offers! Don’t hesitate to start running with us!
TheOffer – Banco Santander
Brazil — Banco Santander — Abertura de Contas (Tarifa Zero Conta + Cartao)
Traffic channel – Push notifications
Traffic source – Propeller Ads
Why this offer?
- Trusted Advertiser. We’ve been working with the Advertiser for a decent period, and the Advertiser has proved to be fair, flexible and supportive.
- White-hat offer. Banco Santander – is a popular and trusted bank in Brazil, 100% branded and well-known product. It is easy to run in terms of compliance and brand awareness.
- Easy and straightforward flow. The user needs to open a bank account, order the credit card and confirm everything with an SMS code.
- Competitive Payout. $7-$10. Payout could differ depending on traffic quality and volume, but it is still very decent for LATAM.
- Interesting geo – BR. Brazil is a competitive region but still lucrative as there is a lot of traffic available.
- High approval rate
We appreciate it when the Advertisers are open to sharing insights to help us optimize & scale, therefore constantly improving performance. This is what we knew about the offer before running it.
- Santander products are performing the best on Push and Email
- Content-marketing is one of the TOP-channels
- Brazilian Portuguese audience only (*other languages not perimited)
- Not allowed – pop, native and misleading promotional methods
Creatives - Push notification text examples
TOP angles: easy and fast bank account online, free services.
[PUSH] Sua nova conta corrente está esperando você.
Dica: é simples+rápida+online.
[PUSH] Veja nossa dica para ter uma conta rápida de abrir e fácil de usar.
[PUSH] Quer uma dica?
Dica: No Santander vc aproveita 3 meses grátis no pacote de serviços
[PUSH] Dica para ter sua Conta + Cartão:
Dica: tudo o que você precisa está no Santander.
[PUSH] Tenha conta, cartão e vários benefícios. Dica: experimente o Santander.
[PUSH] Dica: quer 3 meses grátis no pacote de serviços?
Dica: Abra uma conta no Santander
When choosing a traffic source, we followed the Advertiser’s recommendations and chose Push traffic. Push notifications allowed us to personalize the message and target the right audience.
Campaign setup on PropellerAds Push traffic.
- Users with High Activity
- Standard Push Ads from PropellerAds Database
- Devices: Mobile, Android
- Language: Portuguese
- 7 days a week, working hours
- Campaign duration – 4 months
- Total conversions: 4020
- Av CR 0.20%
- Av Cost per Conversion $7,6
- ROI 22%
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