Case Study: ROI 92% with toolbar install 'Get Easy Maps'
- April 23, 2019
- by Affbank Team
- Reviews: 0
- Campaign period: 30 days (13 March – 11 April 2019)
- Product: Get Easy Maps - Chrome and Firefox
- Affiliate network: TORO Advertising
- DSP Voluum: Push Notifications and Native ad formats
- GEOs: USA and Canada
- Investment: $2,923
- Total income: $5,574.35
- Net profit: $2,651.35
- Conversions: 1,734
- ROI: 92%
Results from affiliate network TORO Advertising:
First I wanted to test out the offer and see how well it was received by target consumers users from the first conversions.
I used Voluum's tool: Traffic distribution AI using the calculation method EPV. I wanted to avoid sending volumes of traffic directly to the link of the offer and instead I tested out different landing pages. This enabled me to select the variables of higher CTR of the traffic: channels, browsers, cities, days, schedules, etc.
Configuration of the Push Campaign on Voluum:
Once I saw good receptivity and I was able to identify the variables of higher CTR, I bought traffic from the different exchanges of Voluum's DSP. I ensured that the bid was no greater than 50% of the campaign's EPV.
Voluum's Browse ad exchanges:
Once I had achieved the expected volume of traffic for the campaign, I adjusted the effectiveness of the variables to ensure an ROI higher than -40%
Example of settings for variables on TORO Advertising:
Scaling up the campaign
After reapplying the above strategies and achieving a positive ROI, it was time to scale up by not control spending, but optimizing profit. I used the following equations:
- If the ROI is less than 100% in some variables, adjust the IDB to around 50% of EPV
- If the ROI is higher than 100% in some variables, adjust the BID to around 100% of EPV
- If the CV increases or decreases, regulate it by turning on or off the previously optimized variables.
Browser optimization on Voluum:
The metrics and indicators of this campaign were designed and then tailored first by testing. There is no magic recipe that fits everything.
There are many possible scenarios for the future development of this campaign, as is the case of returning a negative ROI. I recommend having new formats and creative angles prepared in order to reactivate the audience.
Having a close relationship with the affiliate network you are working with is vital for the optimization of the campaign according to the advertiser's KPIs in order to achieve sustainable results and lasting offers.
May 25, 2023
Niche overview: Health of the cardiovascular system
Everad is launching a new series of articles – “Excellent Nutra niche to start”! They devoted the fi...Read more
May 19, 2023
How to create mobile proxy using Android and use UDP
Anyone who works with online advertising, for example, social media, SEO, parcers, bots, affiliate m...Read more
May 15, 2023
Affbank Awards 2023 is coming!
The fifth annual Affbank Awards 2023 is coming! All companies that work in the affiliate marketing f...Read more
Hey there! We combined years of experience, a ton of enthusiasm and our hunger for knowledge to give you the best that we can - Affbank. Leave a comment or reach us by email [email protected]