[Case Study] Mobile Rewards: Mobile Game

You have met a mobile game in which you could exchange the scrupulously collected points for attractive rewards more than once for sure. It is a well-known mechanism. Mobile Rewards, the main character of today's case study, works similarly.

Do you know that as the owner of a mobile application you can use Mobile Rewards to earn money? How? It's very easy. Let's take a look at Martin's actions. After reading his story, it will be easier for you to understand the whole process. 

Martin is the owner of a mobile game set in ancient Europe, and the whole concept of the game is to expand the empire. Some time ago, he decided that his application is ready to generate additional profits. I bet you know what I’m about to say. You’re right! Martin took advantage of the opportunities offered by Mobile Rewards, and it allowed him to effectively monetize his mobile application.

I’ll shortly explain what Mobile Rewards is all about. As an application manager, you provide your recipients with a list of offers, and for each task completed, your users receive a certain number of points. These points can be then exchanged for various types of rewards. It is up to you to decide how many points your offer will be worth and what your users can receive in return. The reward can be, e.g., a weapon upgrade, extra lives, or virtual coins, and if your game is about solving puzzles - a hint. It all depends on your creativity.

If you want to learn more about Mobile Rewards, go to the MyLead blog and read how to configure this tool.

Perhaps you're still wondering if the Mobile Rewards solutions available on MyLead are a good idea. Here are some important things to remember:

I haven't said a word about any specific amount yet. I will, therefore, reveal the secret. Martins managed to gain USD 267.36 within 20 days using Mobile Rewards. Let me tell you how he did that.

Martin went to the MyLead's panel and configured the Locker. He set all the necessary parameters, chose the preferred design, and then implemented it in his application.

The user, wanting to gain a few additional points, goes to the store view and selects a task to be performed from the list of offers. The task in this case is a certain activity that brings profit to the advertiser. It may be downloading the application, providing personal data, etc. It depends more or less on the advertiser.  

As you can see, each offer has an assigned amount of points that the player using your application will receive after completing the task. Points are automatically accumulated in the user panel, in the so-called store, and their specific number allows them to receive an attractive prize.

In his application, Martin allows for exchanging points for virtual coins, gaining additional building blocks, or even moving to a higher level. Keep in mind that the more attractive the reward the more willingly the user will start to act. 

Let us now briefly analyze Martin's results.

Within just 20 days, his application generated 8439 clicks (they’re called Mobile Rewards entries) and nearly 560 leads, which gives a conversion rate of 6.6%. Martin managed to gain USD 267.36 which means that the amount for one conversion was USD 0.49. All this in less than three weeks. Cool, isn’t it?

Here is only one example of making money on applications using Mobile Rewards. Of course, there are many more. As always, you can read about them all on the MyLead blog. Everything depends on the nature of the application (you can be the owner of a service-providing app or a mobile game), its possibilities, ways of using it, your creativity of course, and the supporting actions, such as promotion. Remember that additional marketing activities, like using the available promotion methods, will make your achievements even more spectacular.

If you also want to start your adventure with Mobile Rewards or you are looking for information about other Content Lockers, take a look at the MyLead subpage entirely dedicated to this issue. You will find there all the necessary information needed to earn money effectively.

What to do to make your actions even more successful? Firstly, create a user-friendly application. This will attract more potential customers, which will significantly increase your chances of gaining money. Carefully consider the rewards. Offer prizes that will interest your users. Make it a real benefit. Remember that Mobile Rewards aren't only new opportunities for you, but also your audience. The main advantage of Mobile Rewards is standing up against annoying advertisements. Suggest solutions that will encourage rather than discourage. Take care of the details - before making new options available, make sure everything looks as planned. If you don't know, ask. The MyLead team is available 24/7 and will be happy to help you choose the right products and answer any questions you may have. Remember that you will also find a lot of free knowledge about affiliate marketing on the MyLead blog. 

Good luck!