Flex targeting allows you to create an extremely customized audience. How? By intentionally excluding people who won’t be super interested in what you’re promoting. And if you’re not using flex targeting, you’re throwing money away.

Brands today are running brilliant campaigns across all industries, with a staggering 93% of social marketers tapping into Facebook’s robust paid ad platform at the moment. From the insane creative freedom that Facebook offers to the ability to laser...

The social network’s algorithm update will move tectonic plates in the Facebook marketing world. And to sustain engagement on the platform, brands will have to create Facebook groups, prioritize live video, and spend more money on Facebook ads.

Sometimes you just need to start a fire under someone’s ass to make them act. And, for many bargain-starved browsers, a good ol' fashioned promotional discount is the perfect prod to incite a purchase. So, why not sweeten the deal with a Facebook off...

In order to be successful on Facebook, you have to dig below the surface and familiarize yourself with the ins and outs of the platform and analytics.

In response to the growing popularity of online video ads on Facebook, Twitter, and YouTube, LinkedIn has joined its competitors with the launch of Video Ads on the platform.  You may have seen Video Ads on the platform in recent months.  L...

Adam Mosseri, the Head of Facebook News Feed, provided a video walk through of how their news feed algorithm works. I then compare what he said to a Facebook patent that lists him as an author and find an interesting takeaway that may help you get yo...

Now that we live in the digital age, it is only important to take advantage of new platforms to expand operations and boost business growth. And while it’s true that websites and social media are all effective as a platform for promoting produc...

Are you really going to put in all this work just to make $50 a day? Super affiliates know how to take a winning set of Facebook ads and then massively scale them. They know how to go from spending $50/day to $500/day and see their profits blow up...

Advertisers will now have more ways to test ads and a new dashboard to track split-test KPIs. Facebook is adding new features to its A/B split-testing feature for advertisers and making it available from within the Quick Creation workflow....

Instagram has more than 400 million users that share 80 million posts daily, making it a pretty compelling platform for advertisers – particularly as other platforms struggle with concerns over data and privacy.   Instagram itself b...

Our compilation of the latest social media statistics of consumer adoption and usage   Social networks are now so well established, that there is a core 'top 5' social networks that don't change much from year-to-year. But, as we'll see in thi...

There 330 million active users every month on Twitter. It might not be as big as Facebook, however, Twitter presents a real opportunity to make money from affiliate marketing. Lots of people make a huge amount of money every month by utilising Twit...

The first shoe drops. In a very brief statement, Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months....

First launched in June of 2016, Twitter’s emoji ad targeting gives brands the ability to connect with people based on the emojis they include in their tweets. Even though the ad-targeting feature has been around for nearly two years n...

LinkedIn is offering businesses two outlets for using video on the platform. Companies can now run native video ad campaigns and include video within their Company Pages, LinkedIn announcedearly Thursday. The platform rolled out native vid...

Advertisers are threatening to leave Facebook because of the Cambridge Analytica scandal. But nothing makes advertisers stop buying successful ads. As long as Facebook delivers results, advertisers aren’t going anywhere. Revelations that...

By the end of the second quarter of 2017, Snapchat had 173 million daily users, up from 166 million in the first quarter and up from 161 million daily users in the last quarter of 2016. Compared to the other social networks, Snapchat&r...

Advertising on Facebook is definitely among the best ways to get website traffic and acquire users, and absolutely anyone can do it. Among the tons of posts, videos and eBooks about Facebook ads, most are useful but, having spent over $3M on Facebook...

Facebook has quietly removed an ad filter that enabled advertisers to create campaigns targeting users based on their relationship preferences. The filter allowed advertisers to target people based on information from the “interested in” detail on th...