Facebook: How to use flex targeting on Facebook to get laser targeted traffic
Social Media / Apr 20, 2018
Facebook: How to use flex targeting on Facebook to...
Flex targeting allows you to create an extremely customized audience. How? By intentionally excluding people who won’t be super interested in what you’re promoting. And if you’re not using flex targeting, you’re throwing money away.
Reading time: 4 min
5 Advanced Tips for Running Ads on Facebook
Social Media / Apr 20, 2018
5 Advanced Tips for Running Ads on Facebook
Brands today are running brilliant campaigns across all industries, with a staggering 93% of social marketers tapping into Facebook’s robust paid ad platform at the moment. From the insane creative freedom that Facebook offers to the ability to laser...
Reading time: 5 min
What is a Facebook Pixel? [Easy Guide]
Social Media / Apr 20, 2018
What is a Facebook Pixel? [Easy Guide]
The social network’s algorithm update will move tectonic plates in the Facebook marketing world. And to sustain engagement on the platform, brands will have to create Facebook groups, prioritize live video, and spend more money on Facebook ads.
Reading time: 6 min
3 Killer Facebook Ad Types You Probably Aren’t Using (Yet)
Social Media / Apr 20, 2018
3 Killer Facebook Ad Types You Probably Aren’t Usi...
Sometimes you just need to start a fire under someone’s ass to make them act. And, for many bargain-starved browsers, a good ol' fashioned promotional discount is the perfect prod to incite a purchase. So, why not sweeten the deal with a Facebook off...
Reading time: 6 min
28 Powerful Facebook Stats Your Brand Can’t Ignore in 2018
Social Media / Apr 20, 2018
28 Powerful Facebook Stats Your Brand Can’t Ignore...
In order to be successful on Facebook, you have to dig below the surface and familiarize yourself with the ins and outs of the platform and analytics.
Reading time: 8 min
THE LATEST ON LINKEDIN VIDEO ADS
Social Media / Apr 16, 2018
THE LATEST ON LINKEDIN VIDEO ADS
In response to the growing popularity of online video ads on Facebook, Twitter, and YouTube, LinkedIn has joined its competitors with the launch of Video Ads on the platform.  You may have seen Video Ads on the platform in recent months.  L...
Reading time: 3 min
Facebook Discusses How Feed Algorithm Works
Social Media / Apr 10, 2018
Facebook Discusses How Feed Algorithm Works
Adam Mosseri, the Head of Facebook News Feed, provided a video walk through of how their news feed algorithm works. I then compare what he said to a Facebook patent that lists him as an author and find an interesting takeaway that may help you get yo...
Reading time: 6 min
6 Ways Social Media Can Help Build Customer Loyalty [INFOGRAPHIC]
Social Media / Apr 16, 2018
6 Ways Social Media Can Help Build Customer Loyalt...
Now that we live in the digital age, it is only important to take advantage of new platforms to expand operations and boost business growth. And while it’s true that websites and social media are all effective as a platform for promoting produc...
Reading time: 2 min
FACEBOOK: 4 SIMPLE, POWERFUL WAYS TO SCALE YOUR FACEBOOK ADS
Social Media / Apr 16, 2018
FACEBOOK: 4 SIMPLE, POWERFUL WAYS TO SCALE YOUR FA...
Are you really going to put in all this work just to make $50 a day? Super affiliates know how to take a winning set of Facebook ads and then massively scale them. They know how to go from spending $50/day to $500/day and see their profits blow up...
Reading time: 6 min
Facebook expands A/B ad-testing capabilities & adds reporting features
Social Media / Apr 16, 2018
Facebook expands A/B ad-testing capabilities & add...
Advertisers will now have more ways to test ads and a new dashboard to track split-test KPIs. Facebook is adding new features to its A/B split-testing feature for advertisers and making it available from within the Quick Creation workflow....
Reading time: 2 min
13 Tips for Creating More Effective Instagram Video Ads
Social Media / Apr 06, 2018
13 Tips for Creating More Effective Instagram Vide...
Instagram has more than 400 million users that share 80 million posts daily, making it a pretty compelling platform for advertisers – particularly as other platforms struggle with concerns over data and privacy.   Instagram itself b...
Reading time: 6 min
Global social media research summary 2018
Social Media / Apr 03, 2018
Global social media research summary 2018
Our compilation of the latest social media statistics of consumer adoption and usage   Social networks are now so well established, that there is a core 'top 5' social networks that don't change much from year-to-year. But, as we'll see in thi...
Reading time: 7 min
How to Use Twitter for Affiliate Marketing
Social Media / Apr 02, 2018
How to Use Twitter for Affiliate Marketing
There 330 million active users every month on Twitter. It might not be as big as Facebook, however, Twitter presents a real opportunity to make money from affiliate marketing. Lots of people make a huge amount of money every month by utilising Twit...
Reading time: 3 min
Facebook Responds: No More Partner Categories Targeting
Social Media / Mar 31, 2018
Facebook Responds: No More Partner Categories Targ...
The first shoe drops. In a very brief statement, Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months....
Reading time: 2 min
Twitter emoji ad targeting is still new territory for some brands
Social Media / Mar 30, 2018
Twitter emoji ad targeting is still new territory...
First launched in June of 2016, Twitter’s emoji ad targeting gives brands the ability to connect with people based on the emojis they include in their tweets. Even though the ad-targeting feature has been around for nearly two years n...
Reading time: 2 min
LinkedIn is rolling out native video advertising & video for Company Pages
Social Media / Mar 30, 2018
LinkedIn is rolling out native video advertising &...
LinkedIn is offering businesses two outlets for using video on the platform. Companies can now run native video ad campaigns and include video within their Company Pages, LinkedIn announcedearly Thursday. The platform rolled out native vid...
Reading time: 2 min
Advertisers didn’t leave YouTube, and they won’t leave Facebook
Social Media / Apr 02, 2018
Advertisers didn’t leave YouTube, and they won’t l...
Advertisers are threatening to leave Facebook because of the Cambridge Analytica scandal. But nothing makes advertisers stop buying successful ads. As long as Facebook delivers results, advertisers aren’t going anywhere. Revelations that...
Reading time: 2 min
SNAPCHAT AD TARGETING OPTIONS: THE COMPREHENSIVE GUIDE (INFOGRAPHIC)
Social Media / Apr 02, 2018
SNAPCHAT AD TARGETING OPTIONS: THE COMPREHENSIVE G...
By the end of the second quarter of 2017, Snapchat had 173 million daily users, up from 166 million in the first quarter and up from 161 million daily users in the last quarter of 2016. Compared to the other social networks, Snapchat&r...
Reading time: 2 min
8 Common Facebook Ad Myths, Debunked
Social Media / Mar 26, 2018
8 Common Facebook Ad Myths, Debunked
Advertising on Facebook is definitely among the best ways to get website traffic and acquire users, and absolutely anyone can do it. Among the tons of posts, videos and eBooks about Facebook ads, most are useful but, having spent over $3M on Facebook...
Reading time: 7 min
Facebook quietly removes ad filter to target users based on their relationship preferences
Social Media / Mar 23, 2018
Facebook quietly removes ad filter to target users...
Facebook has quietly removed an ad filter that enabled advertisers to create campaigns targeting users based on their relationship preferences. The filter allowed advertisers to target people based on information from the “interested in” detail on th...
Reading time: 2 min