How to Rank at the Top of Google Search Results (Even If You're Not No. 1)
SEO / Apr 19, 2018
How to Rank at the Top of Google Search Results (E...
Search queries on Google that draw a featured snippet response have almost tripled over the past two years, according to tracking data collected by Moz.   Why should you care?   When your webpage gets the nod from Google and ends up bei...
Reading time: 5 min
10 SEO Blog Strategies to Sky Rocket Your Site Traffic
SEO / Apr 18, 2018
10 SEO Blog Strategies to Sky Rocket Your Site Tra...
SEO is one of the most common tools used in attracting consistent and qualified traffic to your blog post online. Through consistent traffic, your content gets an opportunity to be among the top-ranked search results by search engines thus...
Reading time: 4 min
Your Site Didn’t Get Penalized, Your Content Got Devalued
SEO / Apr 16, 2018
Your Site Didn’t Get Penalized, Your Content Got D...
The easiest thing to do when traffic falls from SEO is blame a penalty, a bad link builder, or your tech team.   But playing the blame game doesn’t solve anything. Also, many “penalties” aren’t actually penalties. They&...
Reading time: 5 min
6 Quick Tips Maximize Google Posts for Local SEO
SEO / Mar 30, 2018
6 Quick Tips Maximize Google Posts for Local SEO
Google Posts is one of the more interesting, under-the-radar features to be rolled out in recent years. It began during the 2016 U.S. presidential campaign as a way for politicians to showcase their opinions and values directly on the SERPs. Th...
Reading time: 7 min
SEO Will Always Be Evolving – Here’s How to Adapt
SEO / Mar 12, 2018
SEO Will Always Be Evolving – Here’s How to Adapt
In the last decade, so-called pundits have claimed that “SEO is dead,” when in reality, only the old ways of doing SEO have died.If there’s one fact all digital marketers should be well-aware of by now, it’s that SEO is ever-changing and it will...
Reading time: 3 min
How to Optimize for Searcher Task Accomplishment
SEO / Mar 11, 2018
How to Optimize for Searcher Task Accomplishment
Searcher task accomplishment (STA) is the next big thing in search marketing.Or is it?Yes, it’s a new phrase. But it’s not a new concept. In fact, it’s been around for years.Essentially, STA is another way of saying ‘user experience archi...
Reading time: 6 min
Debunking the Myth About LSI Keywords & SEO
SEO / Mar 07, 2018
Debunking the Myth About LSI Keywords & SEO
You have most likely heard of Latent Semantic Indexing (LSI).The term has been appropriated by some in the SEO industry, including some well-known influencers. They claim that its application is key for organic search success.In fact, a searc...
Reading time: 5 min
The Hidden Opportunity for E-commerce Websites in Google Images
SEO / Mar 05, 2018
The Hidden Opportunity for E-commerce Websites in...
Around three-quarters of U.S. internet users regularly or always search for visual content prior to making a purchase, according to eMarketer; only 3 percent never do.When it comes to shopping online, product images create a positive experience f...
Reading time: 4 min
SEO Strategy: 3 Trade-offs You Must Consider
SEO / Mar 05, 2018
SEO Strategy: 3 Trade-offs You Must Consider
Very few strategies are mutually exclusive in the SEO industry, but that doesn’t mean doing both is always the best of both worlds.Investing more in one strategy usually means investing less in another, at least in the short term, and choosing th...
Reading time: 3 min
Why You Shouldn’t Buy Backlinks for SEO
SEO / Feb 26, 2018
Why You Shouldn’t Buy Backlinks for SEO
Backlinks are some of the most crucial aspects of the SEO life! Prepared to finally understand why you should never buy backlinks? Dive into this article, then! This is where you’ll get to know why you should never buy quality backlinks, or buy backl...
Reading time: 5 min
4 things SEO professionals should do consistently
SEO / Dec 22, 2017
4 things SEO professionals should do consistently
How to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients. Four important tips from the founder of Spartan Media.
Reading time: 5 min
Google Analytics releasing 4 new functions to offer more user-centric insights
SEO / Dec 18, 2017
Google Analytics releasing 4 new functions to offe...
Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their engagement with brands. Ninety percent of marketers say understanding how users engage across channels and devices...
Reading time: 4 min
FACEBOOK IS ABOUT TO KILL ORGANIC REACH OF FB PAGES … OR SO IT LOOKS LIKE.
SEO / Nov 21, 2017
FACEBOOK IS ABOUT TO KILL ORGANIC REACH OF FB PAGE...
I would say SEO and other ways of building organic traffic will come back to the spotlight. The days of easy social traffic might be gone.
Reading time: 10 min
What is SEO in 2017? How It's Changed, and Where We Are Now
SEO / Sep 22, 2017
What is SEO in 2017? How It's Changed, and Where W...
Let's dive back into four search patterns that are changing the face of SEO.
Reading time: 12 min
Yandex upgrades search algorithm to better understand user searches
SEO / Aug 24, 2017
Yandex upgrades search algorithm to better underst...
Russian Yandex updates their version of RankBrain from Palekh to Korolyov, which is now able to analyze the full page of content versus just the headline.
Reading time: 4 min
10 SEO FIRST STEPS FOR NEW WEBMASTERS
SEO / Jun 16, 2017
10 SEO FIRST STEPS FOR NEW WEBMASTERS
Implement the following SEO steps to achieve this the ultimate goal of making your site a great place to visit (for both desktop and mobile users).
Reading time: 8 min
The Periodic Table of SEO Success Factors: 2017 edition
SEO / Jun 14, 2017
The Periodic Table of SEO Success Factors: 2017 ed...
Mobile, direct answers & site speed factors gain greater weight. It sees factors related to mobile, direct answers and site speed increase in importance. Factors related to search history have decreased. Factors related to site identity and personal...
Reading time: 13 min
Tools to Develop a Mobile-First SEO Process
SEO / Jun 07, 2017
Tools to Develop a Mobile-First SEO Process
It's already critical to take mobile search behavior and optimization into consideration to establish a winning SEO strategy. Read this article to be on top of the SERP
Reading time: 10 min
HOW THE CHANGING SEO LANDSCAPE IMPACTS AFFILIATE MARKETING
SEO / May 17, 2017
HOW THE CHANGING SEO LANDSCAPE IMPACTS AFFILIATE M...
Learn the highlights of the most significant developments over the past five years for you, so that in less than an hour you’ll have painlessly caught up with all the important latest changes in SEO.
Reading time: 6 min
SEO vs. PPC: Pros, cons & an integrated approach
SEO / May 17, 2017
SEO vs. PPC: Pros, cons & an integrated approach
Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan.
Reading time: 6 min