The Anatomy Of A (Perfect) Landing Page [Infographic]
Other / Apr 20, 2018
The Anatomy Of A (Perfect) Landing Page [Infograph...
The benefits of a well-designed landing page that converts traffic are huge. Mostly, a landing page is created to attract your target audience and generate targeted leads. Also, it helps to increase sales of a certain product, earn subscribers in soc...
Reading time: 3 min
5 Recent Bing Ads Features You Should Not Miss
Other / Apr 18, 2018
5 Recent Bing Ads Features You Should Not Miss
Although Google AdWords gets most of the attention from paid search marketers, you shouldn’t ignore Bing Ads. The Bing Ads platform has a lot to offer, including several great new features that will help you be more successful.   In...
Reading time: 4 min
Mobile app users who complete more rewarded ads are 89% more engaged
Other / Apr 18, 2018
Mobile app users who complete more rewarded ads ar...
  Mobile app users who complete more rewarded ads are also more engaged, according to Tapjoy, the mobile and app advertising platform. In addition to engagement, retention and in-app spend are also higher. Rewarded mobile ads are those w...
Reading time: 2 min
Majority of survey respondents find advertising has become more intrusive
Other / Apr 16, 2018
Majority of survey respondents find advertising ha...
Instead of improving the advertising experience, ads are now perceived to be more intrusive. According to a survey among 1,000 Internet users in the UK, US, Argentina, Australia and Belgium, Kantar Millward Brownfound that compared to three year...
Reading time: 2 min
How GDPR may help drive blockchain usage for content
Other / Apr 16, 2018
How GDPR may help drive blockchain usage for conte...
The application of blockchain to content authentication has been gaining traction, and it may get an extra push from the zeitgeist brought about by the EU General Data Protection Regulation (GDPR).   GDPR is designed to protect consumers and c...
Reading time: 3 min
How to Market Your App Internationally [Infographic]
Other / Apr 13, 2018
How to Market Your App Internationally [Infographi...
With each passing year, the Web has become more multilingual. According to Internet World Stats, 804 million people use the Internet in Chinese, and 337 million people use it in Spanish.   So if you've spent time and money building a mobi...
Reading time: 2 min
AFFILIATE MARKETING: WHY “WHAT’S HOT” IN AFFILIATE MARKETING IS ALWAYS CHANGING
Other / Apr 16, 2018
AFFILIATE MARKETING: WHY “WHAT’S HOT” IN AFFILIATE...
The Meta has changed and will keep changing. “But what does this have to do with affiliate marketing?” you ask.  Everything! Just like eSports, affiliate marketing is a competition. You’re competing for traffic and hot offers right? You don’t want to...
Reading time: 6 min
HOW TO GET A FREE SSL/TLS CERTIFICATE FOR A WEBSITE
Other / Apr 16, 2018
HOW TO GET A FREE SSL/TLS CERTIFICATE FOR A WEBSIT...
From summer 2018 Google Chrome will start to show websites as “Not Secure” if they do not provide a HTTPS connection. We’re going to define what an SSL/TLS certification is, how it can help your site, and where you can get one for free.
Reading time: 6 min
HOW TO USE PRE-ROLL ADS
Other / Apr 16, 2018
HOW TO USE PRE-ROLL ADS
Affiliates looking to maximize their conversions should give pre-roll ads a chance. Video is more popular than ever, opening the door to new advertising opportunities. The recent Chrome update and its focus on Google Compliant Ads...
Reading time: 6 min
These Emojis Can Increase Click-Through Rates, According to New Data
Other / Apr 16, 2018
These Emojis Can Increase Click-Through Rates, Acc...
Emojis can be powerful tools that help your messages stick with your audience: a study found that participants who were sent messages with emojis scored higher on memory than those who were sent messages without emojis, indicating that emoj...
Reading time: 3 min
7 ways to improve customer experience on mobile
Other / Apr 16, 2018
7 ways to improve customer experience on mobile
Optimize your customer experience on mobile to avoid being left behind   Not long back, the secret of business success on the Internet seemed to be all about product and service quality. Whereas quality is an enabler of success, it’s not...
Reading time: 7 min
How data-driven display can now supercharge laser-focused demand gen
Other / Apr 16, 2018
How data-driven display can now supercharge laser-...
With respect to B2B digital display advertising, it is fair to say that among practitioners, there are basically two types of mindsets: believers and non-believers.   Or maybe that’s not fair. ...
Reading time: 5 min
How to run a healthy conversion rate optimization process
Other / Apr 08, 2018
How to run a healthy conversion rate optimization...
Conversion rate optimization (CRO) has generated a lot of hype and it is seen as a silver bullet that will solve all the problems the ecommerce business has.   The truth is there are two sides of the same coin. The first one is that CRO is ind...
Reading time: 5 min
What mobile marketers really need to know about deep linking
Other / Apr 05, 2018
What mobile marketers really need to know about de...
I am surprised by the number of mobile marketers who don’t use deep linking properly, or even at all. Deep linking is a means for improving the user experience, enabling personalization and driving conversions. In the highly competiti...
Reading time: 3 min
10 Ways To Increase The ROI Of Your Thank You Page
Other / Apr 04, 2018
10 Ways To Increase The ROI Of Your Thank You Page
Do you like leaving money on the table?   Most of you probably answered “No,” but based on what I’ve seen from most websites, the answer actually is a big “YES.” The problem (and the solution) lies in your T...
Reading time: 6 min
3 Best Practices for Dynamic Search Ads
Other / Apr 03, 2018
3 Best Practices for Dynamic Search Ads
Dynamic Search Ads (DSAs) can be a powerful piece of your paid search advertising strategy. Although we’re forced to give up a bit of control, we’re able to gain back incremental search traffic with fairly minimal effort and with more co...
Reading time: 4 min
5 Ways to Leverage AI In Search Advertising
Other / Apr 02, 2018
5 Ways to Leverage AI In Search Advertising
Artificial intelligence, or AI, has been a top buzzword over the last year. In fact, AI was even named the “Marketing Word of the Year” in 2017 by the Association of National Advertisers (ANA). There are so many opinions and prognostica...
Reading time: 3 min
What Bing’s Decision to Kill Sidebar Ads Means for Your Account
Other / Apr 02, 2018
What Bing’s Decision to Kill Sidebar Ads Means for...
Ding dong: Bing sidebar ads are no more. Extensive SERP layout testing has revealed that results pages excluding sidebar text ads resulted in more clicks for advertisers. In response to this revelation, the #2 search engine has decided to retire sid...
Reading time: 2 min
Holistic Search Strategy: 5 Ways to Prioritize Organic & Paid Search
Other / Apr 01, 2018
Holistic Search Strategy: 5 Ways to Prioritize Org...
We often speak about benefits of holistically looking at natural and paid search performance. After all, anyone outside of the search industry may not even become aware of the difference in natural and paid results in the seconds of completing a sea...
Reading time: 5 min
6 Powerful Ways UX Can Affect Your Conversion Rates
Other / Apr 01, 2018
6 Powerful Ways UX Can Affect Your Conversion Rate...
Websites live and die by their conversion rates. Good conversion rates mean more sales and revenue while poor conversion rates mean that you’ll struggle to keep your business afloat. Since maintaining healthy conversion rates is so i...
Reading time: 7 min