Internet Marketing Digest

How to boost your E-Commerce sales with Push Notifications
Other / Jun 21, 2018
How to boost your E-Commerce sales with Push...
In this article, you will learn why you most definitely have to start using web push notifications. And sooner, the better!
Reading time: 3 min
5 Step Pinterest Marketing Strategy to Dominate 2018
Other / Jun 04, 2018
5 Step Pinterest Marketing Strategy to Domina...
Pinterest isn’t just for lifestyle bloggers and home chefs. Implementing a Pinterest marketing strategy for your business may increase sales and brand awareness. Fifty percent of people made a purchase after seeing a Promoted pin and 67% say they’ve...
Reading time: 5 min
5+ ways to boost conversion rates with qualitative analytics
Other / Jun 02, 2018
5+ ways to boost conversion rates with qualit...
You may have heard of qualitative analytics as a tool for UX designers alone, but qualitative has a lot to offer marketers. It provides a chance to watch your users’ journey through each conversion funnel. This deeper, more intimate look at users and...
Reading time: 2 min
Responsive Search Ads – Fact Sheet
Other / May 31, 2018
Responsive Search Ads – Fact Sheet
By entering up to 15 headlines and 4 description lines, AdWords will be able to more closely match your ads to potential customers’ search queries. Overtime, AdWords will test a variety of headline and description line combinations in an effort to in...
Reading time: 2 min
Two Keys To Successful Affiliate Marketing For Mobile-First Companies
Other / May 30, 2018
Two Keys To Successful Affiliate Marketing Fo...
Apps are critical these days, but they can also be tricky to handle. Although getting a potential customer to download an app allows for a multitude of other mobile marketing options, such as the use of push notifications and the offering of deals th...
Reading time: 2 min
Value Your Leads: Lead Nurturing Best Practices to Boost Conversion
Other / May 30, 2018
Value Your Leads: Lead Nurturing Best Practic...
Whatever the reason companies have for not focusing on lead nurturing is a path to self-destruction. With every minute of neglect, the clock slowly ticks until the mechanism finally explodes and destroys everything.
Reading time: 3 min
GDPR Acronyms Rundown
Other / May 28, 2018
GDPR Acronyms Rundown
This is hardly an exhaustive list of the new acronyms generated by GDPR. But, it’s a good start to getting to know just a few of the latest terms and add them to your marketing and compliance vocabulary.
Reading time: 2 min
Your Marketing Can Be Free When You Leverage Paid Traffic
Other / May 24, 2018
Your Marketing Can Be Free When You Leverage...
Paid traffic, when deployed correctly, works 100% of the time. Execute this marketing strategy and you will never have to "pay" for marketing again!
Reading time: 4 min
THE OPPORTUNITIES TAB: ADWORDS VS BING, A FRIENDLY MATCH-UP
Other / May 23, 2018
THE OPPORTUNITIES TAB: ADWORDS VS BING, A FRI...
Today, we are going to take a look at the Adwords opportunities tab (now called “recommendations” in the new experience) and the Bing opportunities tab and provide you with a side-by-side comparison of the features that both offer. Before jumping in,...
Reading time: 5 min
Human-computer interaction and digital advertising
Other / May 22, 2018
Human-computer interaction and digital advert...
The precipitous growth of digital media has upended traditional models of content delivery and consumer interaction. Media and advertising have changed forever, leaving marketers and researchers alike wondering how to navigate a brave new MAdTech wor...
Reading time: 4 min
The Job of the Media Buyer Is Always Evolving
Other / May 21, 2018
The Job of the Media Buyer Is Always Evolving
In this article, we’ll review the biggest mobile web and app opportunities for media buyers in 2018, and discuss the top emerging supply-side options to keep an eye on in the months to come.
Reading time: 2 min
Oracle-owned Grapeshot launches a contextual targeting solution for video ads
Other / May 21, 2018
Oracle-owned Grapeshot launches a contextual...
Called Video Context, it employs automated transcriptions from video content’s audio tracks to categorize the video for instream ad placement.
Reading time: 2 min
Beating remarketing addiction and testing for incremental value using Google Analytics
Other / May 18, 2018
Beating remarketing addiction and testing for...
Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives.
Reading time: 5 min
Affiliate Marketing Conferences You Should Know in 2018
Other / May 17, 2018
Affiliate Marketing Conferences You Should Kn...
It is your way to become acquainted with the best and brightest and that’s why attending affiliate marketing conferences is so much more than a consequence of being alive: It’s an unforgettable experience you must be a part of!
Reading time: 6 min
Affiliate Marketing Tips for Vloggers
Other / May 16, 2018
Affiliate Marketing Tips for Vloggers
Adding video to your content can drastically help your website or social platform in many ways, such as help your SEO ranking, keep visitors on your site longer, and increase conversion and engagement rates.
Reading time: 3 min
Short and skippable mobile video ads are working
Other / May 14, 2018
Short and skippable mobile video ads are work...
Shorter mobile ad formats are more effective despite being skippable new research by MAGNA, the intelligence and investment arm of IPG Mediabrands, together with IPG Media Lab found.
Reading time: 2 min
Google’s GDPR Gameplan: What AdX and AdSense Publishers Can Do
Other / May 13, 2018
Google’s GDPR Gameplan: What AdX and AdSense...
Google wants YOU to collect users’ consent. Publishers violating this term will be banned from using DFP/AdX and AdSense, because Google really doesn’t want to be liable for violating privacy rights under GDPR.
Reading time: 6 min
“Ads aren’t the Problem”: What (Really) Annoys AdBlock Users
Other / May 11, 2018
“Ads aren’t the Problem”: What (Really) Annoy...
Eliminating the worst of ad formats is barely scratching the surface. The issues that keep users blocking all ads are of the industry’s making. After reading the article you will know what causes irritation and how to avoid it.
Reading time: 4 min
[RE]EVALUATING & [RE]STRUCTURING
Other / May 10, 2018
[RE]EVALUATING & [RE]STRUCTURING
Restructure can be a tedious process and can produce very mixed results. In general, restructuring campaigns to a more organized themed layout should produce optimal results as long as the restructure campaigns received daily analysis and daily opti...
Reading time: 4 min
Mobile App Development Trends in 2018 and Beyond [Infographic]
Other / May 08, 2018
Mobile App Development Trends in 2018 and Bey...
Future of Mobile App Development 2018: Important Trends and Statistics. The fun and engaging infographic has presented hard facts in an easy-to-understand manner.
Reading time: 4 min
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