Affbank Digest

Why Responsive Display Ads Should be the Jewels in Your Paid Search Crown

PPC | Jun 24, 2018

Reading time: 6 min

… advertisers are given more freedom to create than ever before. With around 60% of searches now being made on mobile devices, RDAs look set to be an invaluable addition to the paid media arsenal. In addition, beta data showed that responsive display ads garnered a 20% increase in conversions at a competitive CPA, versus the text ads that had been used…