Affbank Digest

7 Keys to a Successful Mobile PPC Strategy

PPC | May 28, 2018

Reading time: 7 min

…. In these past 30 days, you’ve received a total of 100 conversions, which means your campaign’s average cost per acquisition (CPA) is $10. Now, let’s look at conversion volume by device type: computers have acquired 75 conversions, mobile devices have acquired 20 conversions, and tablets have acquired 5 conversions. Your conversion breakdown looks…

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