Affbank Digest

The 3 Types of Social Media Metrics That Matter to You

Social Media | May 26, 2018

Reading time: 4 min

… (CTR), cost per click (CPC), cost per interaction (CPI), cost per acquisition (CPA), conversion rate, engagement rate, active audience percentage, engagement per post, reach per post, retention rate, and growth rate Need more help planning for 2017 and prioritizing metrics for your own brand? Download the 2017 Social Marketing Planning Guide below.

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