Affbank Digest

Is this the end of offer-led email marketing?

Email Marketing | Jun 24, 2018

Reading time: 6 min

You’re a marketer, I’m a marketer, and the two of us are also consumers. We’ve therefore been the receivers, and more than likely the senders, of an offer-focused email – and there’s strong evidence to support why this is commonplace. Well, so we thought …