Affbank Digest

5 conversion boosters to optimize your PPC campaigns

Other | Jun 22, 2018

Reading time: 6 min

Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build.Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s already so much competition. How do you get past the noise and generate PPC (pay per click) results, and which KPIs (key performance indicators) should you be tracking to measure success?