Affbank Digest

Mobile marketing: How to fulfill the app retention mandate

Other | Jun 23, 2018

Reading time: 2 min

It’s times like these where I ask myself: How did we get here?With all of the technological advancements in our back pockets, how did we arrive at a place where we’re actually losing the very people who are glued to their phones?As mobile marketers, the power to change course is in our hands. How? By shifting the focus from acquisition to retention.