Affbank Digest

Setting Goals and Budget Based on Revenue and Profit for Lead Gen Clients

Other | Jun 23, 2018

Reading time: 3 min

What’s the CPL goal? Tends to be a question asked frequently in the lead generation world of online advertising. Sometimes this number seems to be floated around the historical account average, and profit levels aren’t looked into as they should be when looking into what your CPL goal should look like.