Affbank Digest

Nonprofits with Google Ad Grants: Your Accounts Might Get Suspended

Other | Jun 22, 2018

Reading time: 7 min

On December 14, many Google AdWords Grant Advertisers received an email from the Google Ad Grants team notifying them that the $2 maximum CPC limitation has been lifted, effective immediately, to those that are using “Maximize Conversions” automated bidding. First instinct was immediate joy and high-fives around the office.If you were not aware, nonprofits that use Google Grants receive up to $10,000 a month in “free” money to advertise on Google search.However, the maximum $2 CPC limit made it difficult for advertisers to compete with non-grant advertisers and spend the full budget.