Affbank Digest

Retailers with shopping apps now see majority of e-commerce sales from mobile

Other | Jun 23, 2018

Reading time: 2 min

E-commerce is now a truly cross-device experience. For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps.