Affbank Digest

Latest AppsFlyer Performance Index finds smaller players are conquering market share

Other | Jun 22, 2018

Reading time: 1 min

According to the latest Performance Index by AppsFlyer, Facebook is still the top media source for app advertisers. Together with Google, the social media giant dominates the app install advertising market in the index.However, compared to AppsFlyer’s previous index, the share of both companies remained fairly unchanged. That’s potentially good news for smaller players trying to break into the market.