Affbank Digest

How Long Should You Run Your A/B Test?

Other | Jun 23, 2018

Reading time: 6 min

No matter what type of business you have, A/B testing can be a great way to generate more engagement and revenue from your email. The idea behind A/B testing is simple: send 2 different versions of an email campaign and find out how modest changes—like subject line, from name, content, or sending time—can have a big impact on your results.