Inaccurate Segments May Be Costing Advertisers Billions
Other | Jun 22, 2018
Reading time: 5 min
We’ve all read the doom-and-gloom news about programmatic problems, from YouTube’s brand safety issues to brand advertisers culling their spending and companies maintaining performance with drastically reduced ad placements. The one good thing resulting from this has been the honest reflections on how programmatic can grow up.