Affbank Digest

Facebook announces 6-second pre-roll ad test, new mid-roll ad restrictions

Social Media | Jun 22, 2018

Reading time: 4 min

Facebook will begin testing a six-second pre-roll ads hub next year, the company announced on Thursday, confirming earlier reports. Facebook is also introducing new restrictions on when and which publishers and creators can insert mid-roll ads in their videos and changing how its algorithm decides which videos to prioritize in people’s News Feeds.