Affbank Digest

Google Analytics releasing 4 new functions to offer more user-centric insights

SEO | Jun 23, 2018

Reading time: 4 min

Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their engagement with brands. Ninety percent of marketers say understanding how users engage across channels and devices is vital to success. In response, Google Analytics has announced four new features to better measure the customer journey.