Affbank Digest

It’s time to get real about omnichannel marketing

Other | Jun 22, 2018

Reading time: 6 min

The mobile has forever changed the way how we engage with our favorite brands. The billboard, TV and email campaigns have transformed into in-app messages and ads. But not many marketing channels have developed in the past few years. You need to effectively use new channels and grow customer engagement, while even the most creative campaign is worthless if there are no real business results.