Affbank Digest

TIPS FOR USING FACEBOOK LOOKALIKE AUDIENCES

Social Media | Jun 24, 2018

Reading time: 5 min

While there is a lot of automation in the creation of lookalikes, you as a marketer do have a fair amount of control in how they are created and tuned. It’s up to you to choose what audience they are based on and how similar they are to that audience. Follow your campaign up with some tips to go beyond initial set up.