Affbank Digest

Study: 25% of Americans Say Politics Drove Them to Boycott Brands

Other | Jun 24, 2018

Reading time: 6 min

A new survey found that 25% of Americans said they had stopped using a brand's goods or services in the previous three months because of protests, boycotts or the brand's perceived political leanings. A quarter of the U.S. population amounts to around 80 million people according to US Census data.