Facebook: How to use flex targeting on Facebook to get laser targeted traffic
Social Media / Apr 20, 2018
Facebook: How to use flex targeting on Facebook to...
Flex targeting allows you to create an extremely customized audience. How? By intentionally excluding people who won’t be super interested in what you’re promoting. And if you’re not using flex targeting, you’re throwing money away.
Reading time: 4 min
The Anatomy Of A (Perfect) Landing Page [Infographic]
Other / Apr 20, 2018
The Anatomy Of A (Perfect) Landing Page [Infograph...
The benefits of a well-designed landing page that converts traffic are huge. Mostly, a landing page is created to attract your target audience and generate targeted leads. Also, it helps to increase sales of a certain product, earn subscribers in soc...
Reading time: 3 min
5 Advanced Tips for Running Ads on Facebook
Social Media / Apr 20, 2018
5 Advanced Tips for Running Ads on Facebook
Brands today are running brilliant campaigns across all industries, with a staggering 93% of social marketers tapping into Facebook’s robust paid ad platform at the moment. From the insane creative freedom that Facebook offers to the ability to laser...
Reading time: 5 min
How to Rank at the Top of Google Search Results (Even If You're Not No. 1)
SEO / Apr 19, 2018
How to Rank at the Top of Google Search Results (E...
Search queries on Google that draw a featured snippet response have almost tripled over the past two years, according to tracking data collected by Moz.   Why should you care?   When your webpage gets the nod from Google and ends up bei...
Reading time: 5 min
10 SEO Blog Strategies to Sky Rocket Your Site Traffic
SEO / Apr 18, 2018
10 SEO Blog Strategies to Sky Rocket Your Site Tra...
SEO is one of the most common tools used in attracting consistent and qualified traffic to your blog post online. Through consistent traffic, your content gets an opportunity to be among the top-ranked search results by search engines thus...
Reading time: 4 min
5 Recent Bing Ads Features You Should Not Miss
Other / Apr 18, 2018
5 Recent Bing Ads Features You Should Not Miss
Although Google AdWords gets most of the attention from paid search marketers, you shouldn’t ignore Bing Ads. The Bing Ads platform has a lot to offer, including several great new features that will help you be more successful.   In...
Reading time: 4 min
Mobile app users who complete more rewarded ads are 89% more engaged
Other / Apr 18, 2018
Mobile app users who complete more rewarded ads ar...
  Mobile app users who complete more rewarded ads are also more engaged, according to Tapjoy, the mobile and app advertising platform. In addition to engagement, retention and in-app spend are also higher. Rewarded mobile ads are those w...
Reading time: 2 min
How to Optimize for Voice Search in PPC Campaigns
Optimization / Apr 17, 2018
How to Optimize for Voice Search in PPC Campaigns
Last year, one in five mobile searches were made by voice search versus typing into the search bar. Of these queries, nearly 70 percent of recorded mobile voice searches were of conversational language. As a society, we are continuing to bu...
Reading time: 3 min
Google brings ‘Funding Choices’ ad messaging to more countries & adds subscription offer
Native Advertising / Apr 17, 2018
Google brings ‘Funding Choices’ ad messaging to mo...
After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad messaging is now expanding to 31 more countries.   The program was created as part of G...
Reading time: 3 min
What is a Facebook Pixel? [Easy Guide]
Social Media / Apr 20, 2018
What is a Facebook Pixel? [Easy Guide]
The social network’s algorithm update will move tectonic plates in the Facebook marketing world. And to sustain engagement on the platform, brands will have to create Facebook groups, prioritize live video, and spend more money on Facebook ads.
Reading time: 6 min
13 Ways to Kill Organic Search Traffic
Your Niche / Apr 16, 2018
13 Ways to Kill Organic Search Traffic
Skill and effort influence organic search success. But any number of actions can harm search engine optimization efforts. In this post, I’ll describe 13 SEO blunders that I’ve seen over the years. Avoid these to ensure steady improvements...
Reading time: 3 min
3 Killer Facebook Ad Types You Probably Aren’t Using (Yet)
Social Media / Apr 20, 2018
3 Killer Facebook Ad Types You Probably Aren’t Usi...
Sometimes you just need to start a fire under someone’s ass to make them act. And, for many bargain-starved browsers, a good ol' fashioned promotional discount is the perfect prod to incite a purchase. So, why not sweeten the deal with a Facebook off...
Reading time: 6 min
Majority of survey respondents find advertising has become more intrusive
Other / Apr 16, 2018
Majority of survey respondents find advertising ha...
Instead of improving the advertising experience, ads are now perceived to be more intrusive. According to a survey among 1,000 Internet users in the UK, US, Argentina, Australia and Belgium, Kantar Millward Brownfound that compared to three year...
Reading time: 2 min
[DATA] What's a Good AdWords CTR/CPA/Conversion Rate in 2018?
Native Advertising / Apr 16, 2018
[DATA] What's a Good AdWords CTR/CPA/Conversion Ra...
In this report, you’ll find benchmarks for both search and display ads in AdWords for: Click-through rate (CTR); Cost per click (CPC); Conversion rate (CVR); Cost per action (CPA). You’ll find averages across these AdWords metrics for 20 different in...
Reading time: 5 min
How GDPR may help drive blockchain usage for content
Other / Apr 16, 2018
How GDPR may help drive blockchain usage for conte...
The application of blockchain to content authentication has been gaining traction, and it may get an extra push from the zeitgeist brought about by the EU General Data Protection Regulation (GDPR).   GDPR is designed to protect consumers and c...
Reading time: 3 min
Your Site Didn’t Get Penalized, Your Content Got Devalued
SEO / Apr 16, 2018
Your Site Didn’t Get Penalized, Your Content Got D...
The easiest thing to do when traffic falls from SEO is blame a penalty, a bad link builder, or your tech team.   But playing the blame game doesn’t solve anything. Also, many “penalties” aren’t actually penalties. They&...
Reading time: 5 min
How to Market Your App Internationally [Infographic]
Other / Apr 13, 2018
How to Market Your App Internationally [Infographi...
With each passing year, the Web has become more multilingual. According to Internet World Stats, 804 million people use the Internet in Chinese, and 337 million people use it in Spanish.   So if you've spent time and money building a mobi...
Reading time: 2 min
AFFILIATE MARKETING: WHY “WHAT’S HOT” IN AFFILIATE MARKETING IS ALWAYS CHANGING
Other / Apr 16, 2018
AFFILIATE MARKETING: WHY “WHAT’S HOT” IN AFFILIATE...
The Meta has changed and will keep changing. “But what does this have to do with affiliate marketing?” you ask.  Everything! Just like eSports, affiliate marketing is a competition. You’re competing for traffic and hot offers right? You don’t want to...
Reading time: 6 min
HOW TO GET A FREE SSL/TLS CERTIFICATE FOR A WEBSITE
Other / Apr 16, 2018
HOW TO GET A FREE SSL/TLS CERTIFICATE FOR A WEBSIT...
From summer 2018 Google Chrome will start to show websites as “Not Secure” if they do not provide a HTTPS connection. We’re going to define what an SSL/TLS certification is, how it can help your site, and where you can get one for free.
Reading time: 6 min
28 Powerful Facebook Stats Your Brand Can’t Ignore in 2018
Social Media / Apr 20, 2018
28 Powerful Facebook Stats Your Brand Can’t Ignore...
In order to be successful on Facebook, you have to dig below the surface and familiarize yourself with the ins and outs of the platform and analytics.
Reading time: 8 min