Snapchat announces open access to its Marketing API for developers
Social Media / Feb 16, 2018
Snapchat announces open access to its Marketing AP...
Snapchat has officially opened up its Marketing API for developers. That means, as of today, anyone interested can integrate the API. The Marketing API was originally launched in 2016. Previously, it was only available to a select number of established technology firms which were part of the Snapch...
Reading time: min
4 ways to get more out of Bing Ads
Optimization / Feb 09, 2018
4 ways to get more out of Bing Ads
Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can be a lucrative...
Reading time: 6 min
How Long Should You Run Your A/B Test?
Other / Feb 09, 2018
How Long Should You Run Your A/B Test?
No matter what type of business you have, A/B testing can be a great way to generate more engagement and revenue from your email. The idea behind A/B testing is simple: send 2 different versions of an email campaign and find out how modest changes—like subject line, from name, content, or sending ti...
Reading time: 6 min
Scaling Up Your Media Buy Campaigns
Native Advertising / Feb 09, 2018
Scaling Up Your Media Buy Campaigns
One of the biggest problems a small business or mid-sized affiliate is likely to have is a bottleneck in their ad buying abilities.
Reading time: 4 min
Instagram tests Facebook’s shoppable Collection ads
Social Media / Feb 08, 2018
Instagram tests Facebook’s shoppable Collection ad...
The ad format digitizes brands’ print product catalogs with autoplay video and links to their e-commerce sites. The Facebook-owned photo-and-video app has begun a test to run a version of Facebook’s shoppable Collection ads within its main feed.
Reading time: 2 min
70% of Marketers Are Sharing Video Content on Facebook
Social Media / Feb 08, 2018
70% of Marketers Are Sharing Video Content on Face...
Facebook continues to be a popular platform among marketers, but how big is its return on investment? Furthermore, how does video content perform across the website?
Reading time: 3 min
Three Tips for Finding the Right Traffic Source for Your Media Buy
Other / Feb 08, 2018
Three Tips for Finding the Right Traffic Source fo...
One of the biggest obstacles to an effective media buy is finding the right traffic source. Every offer responds differently to a different type of traffic, so not only can you improve results with a different source, you can streamline and enhance your campaign as a whole as you roll out a new prod...
Reading time: 3 min
Snapchat opens in-app shopping section with Snap Store
Social Media / Feb 02, 2018
Snapchat opens in-app shopping section with Snap S...
Snap could reap additional revenue by opening up its in-app store to outside brands and selling sponsored listings within it.
Reading time: 3 min
Facebook Updates Policies on What Qualifies as Content
Social Media / Feb 02, 2018
Facebook Updates Policies on What Qualifies as Con...
Facebook has updated their branded content policy to provide clarity regarding what exactly qualifies for this type of content.
Reading time: 3 min