All Blog posts of Uliana_Moreva | Affbank - Affiliate Marketing Blog

Fraud – the main problem of Affiliate Market and first of all for advertisers. Advertiser is the end point and the budget on an advertising is fully depends on the product`s profit and if the quality of traffic is low – profit will be going down. We are developing and opportunities of cheating are developing with us. According to the recent researches among the 100 conversions, 15ty - fraudulent. What is more important, such cheaters have their own assistants – bots. In comparison with 2016th the bot activity had been increased significantly and they teched to do a lot actions that belongs to human, so-to-say Artificial Intelligence in the wrong hands.

In the most affiliate campaigns you can find such KPI as ROI, the success of the campaign depends on that metric. But that is not the only option that used by an advertiser to check the real effect of the campaign, there are such metrics as ROMI and ROAS. In this article we will discuss all mentioned metrics and the difference between them.

The question of traffic quality is a very important nowadays especially in front of the wide growing IT technologies. From day-to-day we see a lot of new cheatings that allows unfair publishers to earn money without use of organic traffic - with help of bots. I have divided the traffic on the free types of behavior that allows you to check the quality of coming wave on your campaign: Pre-install, Install, Post-install activities. Today we will discuss the first type – Pre-install activities and how you can check the quality during that period. The understanding of mentioned types of fraud will help you to prevent the attacks and protect your budget.

Have you ever played in spy games during your childhood? Have you ever dreamed to become a ninja? You have a chance now – Adplexity is the best way to spy for your competitors! The analytics is the main part of Affiliate business. We are all understand that it is always important to know your competitors and what campaigns they run in all details, as it helps to build your own strategy. Today we will make a review on one of the best tools that helps to analyze the campaigns of other networks, we will tell you about Adplexity - an intelligence tool for mobile, native and adult ads.

It is always hard for newcomers to understand the budget especially if they do not know the specifics of the affiliate marketing. Today we will discuss an important topic that will help you to build traffic channel – budget planning.

Have you ever tried or think of building the stable sales source for your product? Since we are living in the age of the high technologies, the first thought will be about the internet as a source and yes, you will be right, but let`s have a look on this taff process a little bit detailed.

How about a small trip through our service? We will start from the networks rating on Affbank and I will tell you how does rating work and if you are really need to spend attention on that information. I have been working as a Marketing manager for more than 4 years and during the last year I have been closely connected to a different networks rating, so I have an opportunity to compare them with the rating on Affbank and tell you a little about their main difference.