As of the last couple months our emails have been going into spam folders, when we used to see above average open and click rates. Has anyone else had this problem? What did you do to resolve? We use MailChimp.
Our domain is authenticated, we follow all CANSPAM & CASL guidelines, and have new/engaging content every 2 weeks. Appreciate your thoughts!
If your mail is going to the spam folders, you need to look at the following...
Back-end setup: spf, dkim, rdns, etc... IP / domain reputation: any domain / IP that is associated with the mailing. Also test username. Content: everything in the message body / mailing address, subject line, plus your template.
You need to test everything step-by-step and isolate the problem and fix it.
You ideally want to know the domain makeup of your list(s) and create seed accounts for the domains with the highest percentage of users. Then use the seeds to test your inbox placement before sending your message.
For many, AOL, Hotmail/Outlook, Gmail, Yahoo and parent domains using the same mx, can makeup as much as 85-90% of their list. So at the very least, you should start with them and any other seed accounts you can set up or acquire.
For small domains / GI, which it's just not possible to get accounts for, you could set up spamassassin with razor and pyzor add-ons and use it to test with. These domains combined will typically makeup 10% or less of your list.
you can try this way: send yourself a test email and then look for the sending IP address. Run that IP address through MXToolbox's blacklist checker as well as SenderBase and SenderScore. If it's on a blacklist or has a low SenderScore, contact MailChimp's support and ask them to move you to another IP.
However, there is a chance that you might have gotten your domain on some internal blacklists.