it should be better to builf an email list by yourself.
you need to have a useful content on your site to attract people - Webinars, ebooks, templates, etc.
If ebooks aren't your jam, create tools instead. I don't recommend a one-or-the-other approach, necessarily, but if you
have more dev talent than writing talent, this may be a more attractive option for you. For example, we created
Marketing Grader (formerly Website Grader, HubSpot's first tool) -- which is free to use, but prompts you to input an