Atlas provides advertisers, publishers, and agencies with digital solutions to give them access to the unified management of their marketing campaigns across search, display banners, video, rich media, and websites.
Atlas uses people-based measurement to give advertisers a comprehensive understanding of the steps that consumers take leading up to a conversion or shift after seeing an ad. Brands can use these insights to decide campaign strategies and tactics. Audiences can experience relevant and more useful ads without losing privacy, while advertisers get more insights to promote their ad campaigns at scale.
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